Senior Digital Marketing Executive
Job Description
Up-to-date with the latest trends and best practices in search engine marketing. Proven PPC experience and success managing PPC campaigns across Google, Yahoo, and Bing social media. Strong analytical skills and experience generating SEM reports. Familiarity with A/B and multivariate experiments. Plan and execute initiatives to reach the target audience through appropriate channels (FB, LinkedIn, Google Search, Google Display, Bing, Affiliates, Channel Partners, etc). Define and develop the digital marketing roadmap, approach, choice of media platforms across both performance and branding. Perform ongoing paid keyword discovery, expansion, and optimization. Research and analyze competitor advertising links. Experience with conversion tracking tools GTM/GA/GSC etc. Requirements Solid understanding of copywriting web copywriting skills. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
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Job Detail
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Job IdJD3159219
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationAhmedabad, Gujarat, India
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EducationNot mentioned
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ExperienceYear