Job Description

Job Title: Performance Marketer - Paid Media (International Education)

Location:

Teynampet

Department:

Marketing Service

Type:

Full-time

About Us:

At

MassCamapaigns

(a unit of Customerlabs), we believe in working with clients with a long-term vision of making their brands go from "Unknown" to "Well-known" by providing top-class Creative and Digital Marketing services. A fun place to work and believe in giving full ownership to people

About the Role:

We are seeking a

results-driven, detail-obsessed Performance Marketer

to lead our paid media campaigns across

Meta (Facebook & Instagram)

and

LinkedIn

, focused on promoting international education programs to global student audiences.

This is a high-impact role for someone who not only thrives on campaign performance but also takes

end-to-end ownership

of strategy, execution, optimization, and reporting. The ideal candidate has

fluent English communication skills

, a sharp eye for detail, and a deep understanding of how international students discover and choose their education paths.

Key Responsibilities:? Campaign Ownership & Execution

Plan, launch, and manage full-funnel paid campaigns targeting prospective international students across Meta and LinkedIn. Own every aspect of the campaign lifecycle--from targeting and creative briefing to tracking and daily optimization. Localize messaging and audience strategies for different regions (e.g., India, Southeast Asia, Africa, Middle East).

? Audience Targeting & Messaging

Build precise audience segments using demographic, behavioral, and interest-based data to reach high-intent students. Craft campaign strategies aligned with country-specific admissions cycles, course trends, and student motivations. Collaborate with content and creative teams to develop compelling, on-brand ad copy and visuals with cultural nuance.

? Performance Optimization

Optimize campaigns in real time for KPIs such as CPL, CAC, ROAS, CTR, and lead-to-application conversion rates. Conduct rigorous A/B tests on creative formats, messaging, targeting, and landing pages.Use detailed reporting to identify underperformance early and act swiftly.

? Flawless Tracking & Reporting

Set up and maintain ad tracking infrastructure including Meta Pixel, LinkedIn Insight Tag, UTM parameters, and event tracking. Deliver clear, structured performance reports weekly and monthly--with insights, not just data. Communicate campaign results and learnings clearly and professionally to both internal and external stakeholders.

? Budget & Growth Management

Manage monthly and quarterly paid media budgets with discipline and ROI focus. Spot opportunities for scaling campaigns in high-performing geographies and courses. Proactively identify gaps or friction in the student funnel and suggest paid media solutions.

What We're Looking For:

2-4 years of hands-on experience running performance marketing campaigns on Meta and LinkedIn for B2C audiences. Prior experience in

international education, edtech

, or student recruitment (preferred but not mandatory). Excellent written and spoken

English communication skills

--you'll be crafting and reviewing copy that resonates globally. Strong attention to detail--your campaigns are always clean, consistent, and accurately tracked. Deep understanding of performance metrics, digital funnels, and campaign attribution. A go-getter mindset--self-driven, accountable, and eager to improve results without needing direction.

Nice to Have:

Experience working with multi-region or multilingual campaigns. Familiarity with tools like HubSpot, LeadSquared, Salesforce, or any CRM. Meta Blueprint or LinkedIn Ads certification. Experience running campaigns for UK, US, Canada, Ireland, or Australia-bound student cohorts.
Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹1,000,000.00 per year

Benefits:

Provident Fund
Ability to commute/relocate:

Teynampet, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

How soon you can join us?
Experience:

Digital marketing: 3 years (Required)
Work Location: In person