Job Description

Job Title:

Digital Marketing Specialist - B2B SaaS (Retail Industry Focus)

Location:

Chennai

Experience:

5 + Years in Digital Marketing Agencies

Industry:

SaaS / IT Product / Beauty & Wellness

Job Type:

Full-time

About Us

We are a fast-growing SaaS product company providing software solutions to wellness businesses. We are looking for a

Digital Marketing Specialist

with strong agency experience who can own and execute marketing strategies tailored for local businesses, while working within the framework of a scalable SaaS product.

Key Responsibilities

Develop and implement

digital marketing campaigns

(Google Ads, Meta Ads, SMS, WhatsApp, Email). Create customized marketing plans aligned with each client's target audience, location, and seasonal trends. Coordinate and deliver

campaign performance reports

using tools like Google Analytics, Meta Business Suite, and others. Create reusable campaign templates and marketing automation workflows within our SaaS platform. Collaborate with product and customer success teams to embed marketing features into our software. Work closely with clients to understand their promotional needs and educate them on digital best practices. Run A/B testing and continuously optimize campaigns for improved ROI. Track KPIs like lead generation, walk-ins, customer retention, and campaign ROI. Stay updated on digital trends and identify new growth opportunities for our clients.

Required Skills and Qualifications

Minimum

5 years of hands-on experience

in a digital marketing agency environment. Proven ability to

manage multiple client accounts

with a strong focus on performance marketing Expertise in

local business marketing

Proficiency with tools like

Google Ads, Meta Ads Manager, Mailchimp, WhatsApp marketing tools

, etc. Strong understanding of

B2C marketing funnels

, customer engagement strategies, and retention techniques. Ability to

communicate with non-technical business owners

and translate their needs into marketing solutions. Creative thinking and strong copywriting or content briefing capabilities. Experience with

marketing automation

and integrating with SaaS platforms is a plus.

Good to Have

Prior work with product companies or exposure to SaaS platforms. Basic understanding of CRM and customer journey mapping. Experience in performance-based marketing metrics and ROI reporting.

What We Offer

Opportunity to build and scale a new function within a growing SaaS ecosystem. Collaborative work culture and freedom to bring creative ideas to life. Exposure to both tech and retail domains.
Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person