Job Description

Role & responsibilitiesStrategic Vision & Leadership:- Develop data-driven digital marketing strategies for lead generation & brand positioning.- Conduct market research to identify buyer trends & competitor activity.- Define target audiences & tailor messaging for different buyer segments.- Set SMART goals & KPIs specific to real estate (traffic, leads, conversions, sales).- Stay ahead of the curve with industry trends & innovative tactics.Content Creation & Engagement:Craft compelling content showcasing properties, amenities, & community.- Manage content calendars across websites, social media, email, & local listings.- Develop lead magnets & capture forms for qualified lead generation.- Optimize content for local SEO & targeted keywords.- Collaborate with internal teams for high-quality content creation.Campaign Management & Lead Generation:- Plan & execute targeted online advertising campaigns (PPC, social media ads, retargeting).- Monitor campaign performance & optimize budgets for ROI.- Analyse website traffic & conversion data to identify lead sources & optimize landing pages.- Implement drip email campaigns to nurture leads & guide them through the sales funnel.- Integrate digital marketing with CRM systems for seamless lead tracking & follow-up.Social Media Mastery:- Develop engaging social media strategies for local neighbourhoods & buyer interests.- Create captivating content featuring properties, virtual tours, events, & community stories.- Grow & manage active communities through meaningful interactions & organic engagement.- Respond promptly to inquiries & foster positive brand perception online.- Leverage social media for local reputation management & building trust with potential buyers.Website Optimization & Analytics:- Oversee website maintenance & ensure user-friendly navigation for property search & lead capture.- Analyse website traffic & user behaviour to optimize performance & conversion rates.- Implement A/B testing to identify content variations & website features that drive lead generation.- Track key performance indicators (KPIs) & report on digital marketing effectiveness.Collaboration & Partnership:- Lead & motivate a team of digital marketing.- Partner with sales teams to integrate digital marketing efforts with sales goals & strategies.- Collaborate with internal stakeholders (design, photography, legal) for brand consistency & compliance.- Foster a data-driven approach & culture of continuous improvement for maximum digital marketing success.Skills required:- Digital Marketing and Marketing skills- Social Media Marketing skills- Lead Generation skills- Web Analytics skills- Excellent verbal and written communication skills- Highly analytical and detail-oriented- Search Engine Optimization (SEO)- Proficiency with marketing automation and web analytics tools- Ability to work collaboratively with cross-functional teams- Team Building and ManagementPreferred candidate profileExperience Required: 1-3 Years (preferable from a Real Estate Industry)Qualification: UG (Marketing) or PG (Marketing)Role Category: Digital MarketingDepartment: MarketingEmployment Type: Full TimeWork Location: HSR Layout, Bangalore- Perks and benefits- PFRole : Head - Digital MarketingIndustry Type : Real EstateDepartment : Marketing & CommunicationEmployment Type : Full Time, PermanentRole Category : Digital MarketingEducationUG: Any GraduatePG: Any PostgraduateKey Skills (ref:updazz.com)

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