Job Description

Company Description
About IGT1 Lanka
IGT1 Lanka is a rapidly growing offshore technology and talent solutions company based in Port City Colombo. We are a fully owned subsidiary of IGT I Holdings Sweden AB, funded by the three of world's leading private equity firms; EQT Group, Hg, and TA Associates. We're also proud to be a sister company of IFS, Sri Lanka's largest and most established technology company.
At IGT1 Lanka, we partner with global businesses to scale operations, accelerate innovation, and build world-class SaaS platforms through high-quality offshore delivery. Our people-first culture champions diversity, teamwork, and continuous learning, creating an environment where talent thrives.
With a team of over 400 professionals and counting, we are always looking for passionate, skilled individuals who want to make a global impact while being part of something extraordinary.
Through our offshore collaboration model, you'll be embedded within the team of one of our esteemed international clients, contributing directly to high-impact, enterprise-level initiatives.
About the client: Sitecore
Sitecore delivers a composable digital experience platform that empowers the world's smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L'Oreal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.

About the role:
We are seeking a Senior Digital Delivery Specialist to join our Sitecore team on a fixed term contract. In this role, you will collaborate with corporate, field, product, and partner marketing teams to implement and execute their content and marketing requests on our main site.
As the local representative of the team, you will work with highly skilled marketers and have the opportunity to contribute creative ideas, suggest improvements, and optimize campaign performance. We value self-development and continuous learning-your journey will begin with a structured training program to equip you with the necessary tools and confidence for success.
Key Responsibilities:

• Campaign Execution & Optimization - Implement and optimize digital marketing campaigns across various channels, including email, paid media, and search engines, ensuring alignment with business goals.
• Content Management - Publish and update engaging digital content (e.g., blog posts, landing pages, event pages, emails) tailored to the target audience, ensuring consistency in messaging and branding.
• A/B Testing & Performance Analysis - Conduct A/B tests to measure campaign effectiveness and leverage data-driven insights to enhance performance.
• Marketing Automation - Utilize marketing automation tools (e.g., Marketo, HubSpot, Pardot) to streamline workflows and improve campaign efficiency.
• Cross-Team Collaboration - Work closely with product, sales, design, and IT teams to align marketing initiatives with broader business objectives.
• Project Management - Monitor project timelines, ensure deliverables are met, and manage competing priorities efficiently.
• Email Marketing - Design, execute, and analyze email marketing campaigns, incorporating segmentation, personalization, and automation strategies to maximize engagement.
• Compliance & Quality Control - Ensure all marketing activities comply with GDPR, CAN-SPAM, and other relevant regulations, maintaining high-quality standards.
• Design & Creative Support - Coordinate with graphic designers to develop visually appealing digital assets for campaigns.
• Event Promotion - Support event marketing efforts through targeted digital campaigns to drive attendance and engagement.

• 5+ years of experience in digital marketing with a proven track record in campaign execution and optimization.
• Strong understanding of website content management (CMS), SEO, and online marketing best practices.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and email marketing strategies.
• Basic knowledge of HTML, CSS, and web technologies (a plus, but not required).
• Excellent written and verbal communication skills with the ability to engage stakeholders effectively.
• Strong organizational and project management skills to handle multiple requests efficiently.
• Ability to work independently, problem-solve creatively, and adapt to fast-changing priorities.
• Proficiency in Photoshop or other basic design tools (preferred but not required).
• International mindset with a collaborative and customer-centric approach.

• Opportunity to work with a global marketing team in a dynamic digital environment.
• Access to cutting-edge tools and technology to enhance your marketing expertise.
• A supportive, learning-focused culture that encourages innovation and professional growth.