Develop and implement data-driven campaign strategies across platforms (Google Ads, Meta, LinkedIn, YouTube, Display, Programmatic).
Design, launch, and manage lead-generation campaigns with a strong focus on ROI and efficiency.
Ensure budget allocation across platforms aligns with business priorities and performance outcomes.
Budget Optimization & Spend Efficiency
Continuously monitor campaign budgets to minimize wasted spend while maximizing conversions.
Optimize bidding strategies (CPC, CPA, CPL, ROAS-focused) and reallocate budgets based on performance.
Identify underperforming channels/ads and implement corrective measures to improve ROI.
Forecast and report on campaign spends, ensuring transparency and accuracy in cost management.
Performance Optimization
Conduct rigorous A/B testing for creatives, audiences, landing pages, and bidding models.
Implement advanced targeting, retargeting, and segmentation strategies to drive lead quality.
Ensure campaigns are fully aligned with funnel stages to improve conversion efficiency.
Analytics & Reporting
Track and analyze KPIs (CPL, CPA, CTR, ROAS, lead quality) using Google Analytics, Data Studio, and platform dashboards.
Provide detailed reports with actionable insights and recommendations to improve spend efficiency.
Apply attribution models to understand and optimize multi-touch campaign performance.
Cross-Functional Collaboration
Partner with sales and CRM teams to align lead-generation goals with business objectives.
Work with creative and content teams to deliver high-performing ad assets.
Collaborate with marketing leadership on forecasting and budget planning.
Requirements
Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
5+ years of proven hands-on experience
managing and optimizing multi-channel digital campaigns.
Demonstrated success in managing
large campaign budgets
while reducing CPL and maximizing ROI.
Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms.
Strong analytical skills with proficiency in GA4, Tag Manager, Looker Studio, or equivalent tools.
Deep understanding of bidding strategies (CPC, CPA, CPM, ROAS) and budget pacing.
Excellent communication skills to present insights and recommendations to stakeholders.
Job Type: Full-time
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
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