to lead high-budget, high-impact campaigns across Google, Meta, Microsoft, and programmatic platforms. This isn't just another media buyer role--we're looking for a
strategic operator
, a
performance-obsessed optimizer
, and a
data-fluent advertising expert
who has
owned $1M+ campaigns
and consistently driven measurable ROI.
You'll be joining a mission-driven team preparing to launch one of the largest digital ad campaigns in the company's history. This role demands precision, creativity, discipline, and a deep understanding of advertising in
highly regulated verticals like healthcare
. You must be comfortable owning every phase of the campaign lifecycle--from planning and execution to optimization and reporting.
Key Responsibilities
Plan, launch, and optimize multi-channel digital campaigns across
Google Ads, Microsoft Ads, Meta Ads
, and programmatic platforms
Manage large and variable budgets across multiple clients, business lines, and markets
Develop campaign strategies tailored to healthcare (or regulated industries), factoring in compliance, patient journey, and sensitive ad restrictions
Create and optimize ad copy, targeting, and creative combinations for measurable outcomes such as appointment bookings and lead submissions.
Monitor and analyze performance metrics, providing actionable insights to the creative and client teams.
Implement tracking and conversion setups (including Google Tag Manager, Analytics, and pixel management) to ensure accurate data flow.
Conduct A/B testing and implement data-backed changes to drive performance gains
Monitor real-time performance data and translate insights into clear, proactive recommendations
Collaborate cross-functionally with SEO, content, and strategy teams to ensure consistent messaging and campaign alignment.
Stay ahead of platform updates and advertising trends--Google, Meta, Microsoft, and emerging ad tech--and proactively adjust strategies to maintain a competitive edge.
Identify opportunities for improvement and present data-backed recommendations to internal stakeholders and clients.
What You Bring
5-7+ years
of experience managing digital advertising campaigns, preferably in an agency or high-stakes environment
Experience with the
healthcare vertical
--familiar with HIPAA-compliant advertising and medical-specific ad policies.
Proven experience managing
$1M+ in ad spend
across channels
Expertise in
Google Ads
,
Meta Ads
,
Microsoft Advertising
(Bing), and familiarity with
programmatic DSPs
Fluency in ad analytics, performance attribution, and optimization techniques
Hands-on experience with
Google Tag Manager
,
GA4
,
pixel tracking
, and conversion flow setup
Extensive experience working in
healthcare or highly regulated industries
--with an understanding of HIPAA-compliant ad practices and ad policy limitations
Strong data interpretation and reporting skills--able to transform insights into strategy, and comfort translating data into strategic decisions
Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking setup
Exceptional communication skills, with the ability to collaborate across creative, technical, and client-facing teams
Highly self-motivated, organized, and proactive--comfortable operating independently and driving results without micromanagement
Nice to Have
Experience with HIPAA-compliant platforms or privacy-safe ad strategies
Familiarity with healthcare CRM integrations and patient journey tracking
Advanced skills in spreadsheet modeling, Looker Studio, or BI dashboards
Ability to oversee or advise on creative direction based on ad performance insights
Working Hours
Full-Time
, Monday-Friday 8 hours per day
Aligned with U.S. business hours
Job Type: Full-time
Pay: ?220,236.00 - ?292,149.00 per month
Application Question(s):
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