Job Description

, India
Job Family Group: Research and Development
Worker Type: Regular
Posting Start Date: November 24, 2025
Business unit: Finance
Experience Level: Experienced Professionals
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What's the role
As a Senior Data Scientist in the Loyalty & CRM team, you will play a critical role in designing, automating, and scaling advanced analytics and machine learning solutions that drive customer engagement, retention, and lifetime value. You will work cross-functionally with data engineering, architects, product, and agency teams to deliver high-impact, scalable solutions aligned with business goals. This role demands strong technical expertise, business acumen, and the ability to communicate complex insights in a simple, compelling way.
What you'll be doing

• Business Workflow Understanding: Understand the end-to-end business workflow and identify opportunities for analytics to add value at every stage.
• Value Creation: Drive measurable business value through innovative data science applications and new capability development.
• Scalability & GTM Strategy: Rapidly scale data science solutions and contribute to go-to-market strategies for analytics products and capabilities
• Model Development & Automation: Build, deploy, and automate machine learning models for CRM and Loyalty use cases such as churn prediction, segmentation, LTV, and personalization.
• Coding Standards & Compliance: Uphold exceptional standards in coding, documentation, and compliance with technical and governance frameworks across all initiatives. Demonstrate the capability to lead by example at an organizational level by developing highly generic, scalable, and compliant solutions that inspire excellence and innovation across teams.
• Data Architecture & Engineering Collaboration: Work closely with data architects and engineers to access diverse data sources, maintain clarity in data architecture, and build robust data pipelines.
• Governance & Playbook Creation: Create reusable playbooks and standardized frameworks to streamline model development, deployment, and scaling across platforms and markets. Implement governance structures that enable Shell to derive high-quality solutions from external agencies while maintaining rigorous standards and consistency.
• GenAI Integration: Leverage Generative AI to solve business problems, enhance personalization, and improve operational efficiency.
• Stakeholder Navigation: Work collaboratively with diverse stakeholders across marketing, product, engineering, and external agencies to steer projects toward successful outcomes. Exhibit strong problem-solving skills and the ability to navigate complex environments while consistently driving initiatives to completion.
• KPI & Roadmap Ownership: Maintain and evolve analytics roadmaps, define KPIs, and ensure alignment with business objectives.
• Communication & Storytelling: Present complex models and insights through compelling narratives, infographics, and visual storytelling tailored to business audiences.
• Value Measurement: Design and implement value measurement frameworks to quantify the impact of data science initiatives.

What you bring

• Minimum of 7 years of hands-on experience as a Data Scientist, preferably in the marketing domain.
• Proficiency in Python, R, and SQL.
• Strong understanding of data pipelines, ETL processes, and data architecture.
• Familiarity with object-oriented programming and general software engineering principles to build scalable and reusable analytical products.
• Experience with GenAI (at least 2POC's), ML models & automation, MLOps, and version control tools.
• Intermediate knowledge on GenAI tools and frameworks, including foundational concepts of Large Language Models (LLMs) and prompt engineering.
• Strong understanding of various GenAI applications, with the ability to assess their relevance to specific business problems and select the most appropriate solution accordingly.
• Hands-on experience with Supervised, Un-Supervised and Reinforcement learning models.
• Familiarity with advanced techniques like Bayesian models, ensemble methods, and deep learning (where applicable).
• Understanding on Power BI, or similar tools for dashboarding and campaign performance tracking.
• Experience in PCA, campaign diagnostics, and KPI reporting.
• Excellent storytelling, presentation, and infographic creation skills.
• Strong negotiation and communication abilities to influence stakeholders and align on priorities.
• Ability to navigate ambiguity, manage multiple stakeholders, and drive projects to completion.

What we offer
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You'll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You'll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.
• Continuously grow the transferable skills you need to get ahead.
• Work at the forefront of technology, trends, and practices.
• Collaborate with experienced colleagues with unique expertise.
• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
• Grow as you progress through diverse career opportunities in national and
• international teams.
• Gain access to a wide range of training and development programmes.

An Inclusive & Progressive Place to Work

• To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we're nurturing an inclusive environment - one where you can express your ideas, extend your skills, and reach your potential.
• We're creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we'll take it from there.
• We're closing the gender gap - whether that's through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
• We're striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

Shell in India
Shell is a diversified energy company in India with 13,000 employees, and presence in Integrated Gas, Downstream, Power, Renewable and Upstream. Additionally, we have deep capabilities in R&D, digitalisation, and business operations.
Our global strategy, Powering Progress, is designed to generate value for our shareholders, customers, and the wider society, and focuses on creating more value with less emissions. The strategy supports our purpose of providing more and cleaner energy solutions, with the aim of profitably transforming Shell into a net-zero emissions energy business by 2050. As India moves towards its target of net-zero emissions by 2070, Shell India aims to play a leading role in securing vital energy for today, while investing in, and helping to build, the energy system of the future through strategic investments in the country.
Our Lubricants business serves over 50,000 consumers through a strong network of over 200 distributors, and operates an end-to-end value chain that spans conceptualization, development, and production at a world-class blending plant at Taloja. Through our 350-plus retail stations, we offer an integrated mobility experience including fuels, cafes, and convenience stores, with a prominent network of EV recharging facilities.
Shell owns and operates a LNG re-gasification terminal at Hazira, Surat, with a capacity of 5 MTPA and a LNG truck-loading unit that plays a crucial role in helping meet India's growing demand for gas across sectors. In 2022, Shell acquired Sprng Energy in a $1.55 billion deal to build an integrated energy transition business in the country. Sprng is a leading renewable energy company in India which develops and manages solar, wind, and hybrid power generation facilities and infrastructure.
Our three capability centres across Bangalore and Chennai serve as a technology and innovation powerhouse for Shell globally, working as a delivery engine for core technical, digital, and finance processes: pioneering digital innovation and cutting-edge technologies across the energy sector. We also have strong academic partnerships and collaborations with leading universities and technology institutes to accelerate decarbonization efforts within the energy sector.
We are committed to positively contributing to the communities in which we operate through programmes on STEM Education, Skilling, and Livelihood across India. We nurture and invest in startups developing initiatives focused on accelerating energy innovation through programs such as Shell E4 and Shell Eco-marathon. We also have strategic investments in new energy companies such as Husk Power, d.light, Orb Energy, and Cleantech Solar.
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Skills Required