Job Description

Urgent Requirement for " Senior CRM Manager / Head of CRM " for Real Estate for Chandigarh.

Job Title -

Senior CRM Manager / Head of CRM (Real Estate)

Experience

- 8 to 10 Years

Salary-

1 Lac to 1.5 Lac

location

- Chandigarh

We are seeking an experienced

Senior CRM Manager

to lead and optimize our CRM strategy across the real estate customer lifecycle. The role will own CRM governance, sales process optimization, customer engagement strategy, data analytics, and automation to maximize lead conversion, revenue growth, and customer satisfaction.

Key Responsibilities

CRM Strategy & Ownership

Define and implement the overall CRM strategy aligned with business and sales goals Own CRM architecture, workflows, automation, and data governance Act as the single point of accountability for CRM performance across the organization

Sales Funnel & Revenue Optimization

Design and optimize end-to-end real estate sales funnels (lead ? site visit ? booking ? handover) Improve lead response time, follow-ups, and conversion ratios Partner with sales leadership to enhance productivity and accountability

Leadership & Stakeholder Management

Lead, mentor, and manage CRM executives and analysts Collaborate with Sales, Marketing, Channel Partners, Customer Support, and IT teams Drive CRM adoption and discipline across teams

Reporting & Business Intelligence

Build dashboards and performance reports for leadership Analyze lead sources, campaign ROI, agent performance, and customer behavior Deliver actionable insights to drive strategic decisions

Marketing & Automation

Enable marketing automation including campaigns, drip journeys, and customer segmentation Track and improve digital and offline campaign effectiveness Ensure seamless integration between CRM, marketing platforms, call systems, and WhatsApp

Customer Experience & Retention

Design customer communication frameworks from inquiry to post-handover Improve customer satisfaction, retention, and referrals Manage customer escalations and service workflows

Technology & Process Improvement

Evaluate, implement, and upgrade CRM tools and integrations Work with vendors and internal tech teams on enhancements and scalability Ensure data security, compliance, and system reliability
Required Qualifications

Bachelor's or Master's degree in Business, Marketing, IT, or related field 8-12+ years of CRM experience (real estate industry strongly preferred) Proven experience managing large sales teams and high-volume leads Strong understanding of real estate sales lifecycle and customer journeys Hands-on experience with CRMs such as Salesforce, Zoho, HubSpot, or real estate-specific CRMs
Key Skills & Competencies

CRM strategy & governance Sales funnel optimization Data analytics & dashboards Marketing automation Leadership & team management Stakeholder communication Process automation & system integration
Shivangi

HR

Mob- 8219336129

Job Type: Full-time

Pay: ₹100,000.00 - ₹150,000.00 per month

Work Location: Remote