Job Description

Mandate 2:

Employees will have the freedom to work remotely all through the year.


These employees, who form a large majority, will come together in their base location for


a week, once every quarter.

About the Role:

Looking for a strong creative writer, ideator and marketing opportunity hunter. Should


obsess over ensuring on-brand and consistent communications, writing across all brand


touch-points including all owned media(app, social etc), digital, corporate, BTL, ATL,


retail and content. Be a true custodian of the Swiggy brand!


A strong bias for action and intent to translate ideas into great execution, is also key for


this role.

Job Responsibilities:

Observe and understand how people behave, how homes work and what it

means to create memorable, quirky and impactful - videos, merchandising , emailers, push notifications, print ads etc.

Think and research about every product we want to sell and what it means to our

target audience. Insights come first!

Question every brief, line and creative. From "can the brief be better?" to "does

this line align with our brand?". How else do we get the best work out!.

Experiment with approaches, insights, ideas in every asset they work on - no

matter how big or small. (Push notifications are crucial too!).

Ideate for a range of requirements. We want you to be able to come up with lines

and campaigns!.

Write, backspace, rewrite! All to perfectly craft the story behind our products,

while, of course, meeting timelines.

Refine creatives and communication with the help of performance-related data.. Build and own the crafting of brand tonality, treatment, voice, and its expression

in marketing communication.

Manage clients and stakeholders expectations and deal with escalations if any.

Desired Skills:

Industry professional with 5+ years experience working on multiple national

brands either on advertising side or client side.

Worked on multiple campaigns, outlining ideas, writing long and short form copy

and converting it into campaigns.

Written scripts that have gone into production and been released. Ability to evaluate both copy and art, with a focus on copy. Ability to handle diverse stakeholders and facilitate constructive discussion with

candor.

Experience working with large ATL campaigns. Large body of work across digital, video, outdoors and print.


"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law"