Job Description

Roles and Responsibilities Job Summary:The copywriter is responsible for generating original copy that promotes a client's product or service and grabs the attention of the target audience. This can include writing web content, soci

Roles and Responsibilities Job Summary: The copywriter is responsible for generating original copy that promotes a client's product or service and grabs the attention of the target audience. This can include writing web content, social media content, sales pitches, straplines, slogans, and video ad scripts. Duties and Responsibilities: Understand the work instructions and interpret the client's requirements and core messages Get familiar with the product, target audience, and competitor activities in the market Brainstorm ideas and concepts for the visual and wording Collaborate with other members of the creative team Write various copy options which may be presented to the client Accept copy changes from an editor and modify copy until the client is satisfied Be accountable for checking all the content being advertised is truthful and complies with codes of advertising practice Check and proofread one's own work in terms of spelling, grammar, and content before submitting the output to the copy editor Participate in conceptualizing process improvement and quality-related initiatives Enroll in technical or leadership trainings initiated by Learning and Development team Assist in investigating client feedback and escalations Provide feedback and mentor peers to help improve their performance Oversee the team in the absence of the Team Lead Maintain productivity and accuracy standards for the role and submit to Performance Improvement Plan (PIP) when necessary Accept tasks assigned by superiors and/or Team Leader with minimal handover Regularly coordinate, collaborate, and interact with team members to ensure cross-learning and continuous improvement Abide by the policies and rules of the company and act in a professional manner at all times Perform/render other duties or special projects, training and/or hours of work as may be reasonably required, and which are consistent with the general level of responsibility of this job Desired Candidate Profile Bachelor's degree in Journalism, Communication Arts, Mass Communication, or related disciplines Minimum of 2-3 year's experience in professional copywriting Excellent oral and written communication skills Exceptional research skill Ability to work independently and collaborate with other teams to meet the accuracy and delivery targets Excellent organizational skill and multitasking ability Proficiency in Microsoft Office and Google Workspace Amenable to work in the night shift and during India Holidays