for a leading home furnishing company who can do more than just write--we need a storyteller who can give our brand a distinct, sophisticated voice. From punchy Meta ads that convert to poetic brand films and high-authority PR pieces, you will be responsible for the "words" that transform our wall-coverings into a lifestyle aspiration.
Core Responsibilities
Campaign Copy:
Conceptualize and write 360-degree ad campaigns (Digital, Print, and OOH).
Video Scripting:
Write scripts for high-production brand videos, Instagram Reels, and YouTube tutorials.
PR & Communications:
Draft press releases, white papers, and collaboration pitches for architects and influencers.
UX Writing:
Optimize website micro-copy and product descriptions for both SEO and luxury appeal.
Strategic Collaboration:
Brainstorm with the Creative Lead and Performance team to align copy with visual assets and sales goals.
Skills & Mindset
Versatility:
Ability to switch between "hard-sell" performance copy and "soft-sell" luxury storytelling.
Interior Passion:
A natural interest in home decor, architecture, and aesthetic living.
Strategic Thinking:
Understanding of consumer psychology and the D2C marketing funnel.
Precision:
An obsession with grammar, tone, and the subtle power of a single word.
Speed & Agility:
Capable of delivering high-quality copy in a fast-paced, 6-day work environment.
Qualification & Experience
Education:
Degree in English, Communications, Advertising, or Journalism.
Portfolio:
A diverse portfolio featuring ads, long-form articles, and video scripts.
What to Expect
The chance to build a brand voice from the ground up in the booming home decor sector.
A collaborative environment where copy is treated as art, not just "filler text."
A seat at the table in high-level creative and strategic brainstorms.
Job Type: Full-time
Pay: Up to ₹600,000.00 per year
Ability to commute/relocate:
Bhubaneswar, Orissa: Reliably commute or planning to relocate before starting work (Required)
Location:
Bhubaneswar, Orissa (Required)
Work Location: In person
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