Job Description

Job Title: Senior Copywriter Location: Mumbai, India
A LITTLE BIT ABOUT THE ROLE: Working in true collaboration with our client Unilever, at U-Studio we have one goal in mind: \'to be the leading agency partner for the development of stunning and effective Needs based content and digital media campaigns\'. The brands are at the forefront of contemporary thinking, utilising in depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale. As a Senior Copywriter you will be an integral part of the team. You will need to combine deep understanding of the trends and concerns inherent to the beauty industry with a varied skill set that will include copywriting, investigative research, script writing, conceptual thinking and content project planning. The role will primarily involve writing for digital/web: you\'ll help brands fit their tone of voice to this landscape and advise on content that\'ll powerfully connect with consumers. To do this you\'ll need to be an expert storyteller able to find interesting and engaging ways of dramatizing subject matters, extremely digitally savvy and comfortable writing with SEO in mind. You\'ll also occasionally be asked to team up with other U-Studio creatives to help conceptualise larger projects (I.E. videos, key visuals, social media campaigns). And due to the nature of OLIVER\'s in-house agency model you\'ll also need to be confident interacting directly with clients.
WHAT YOU WILL BE DOING:

• Write, research and conceptualise creative, innovative content that brings readership and encourages sharing
• Write short and long form articles
• Repurpose existing content for different uses
• Master a variety of brand voices
• Work closely with clients to create strong concepts from initial briefing through to execution
• Set tone and drive creativity, working closely with the Creative Director-Copy(CD/ Account Director) and Data Strategists to ensure creative excellence
• Maintain a high awareness of relevant trending topics and news to identify content opportunities
• Be responsible for working with internal teams to gather input and validate the content
• Ensure consistency and quality across all written content
• Present and articulate concepts to clients

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE

• 3+years strong experience writing for digital. Must be comfortable creating content with SEO in mind
• Social Media Savvy \xe2\x80\x93 knows how to build online communities, engage with customers with creative copies
• Someone who is passionate about fashion, beauty, lifestyle with a strong aesthetic sense
• A background in a corporate or journalism environment
• A thorough understanding of the language and needs inherent to writing for beauty brands
• Experience of publishing through social media channels and content management systems
• A powerful grasp of how content can play out across multiple mediums
• Able to use data and insight to inform creative
• A flair for words
• The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
• Confident presenting and communicating clearly to other team members and clients.

Soft skills :

• Super prompt to reply

• Proactive in responses online and to the client

• Confident

A LITTLE BIT ABOUT US: Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients\' money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever\'s U-Studio (a platform used by almost three-quarters of Unilever\'s brands globally), adidas\' off-shore hub and PepsiCo\'s global digital team. In 2020 we were ranked #1 in Adweek\'s Fastest Growing list (US) and featured in The Drum\'s Honours List of the best businesses that helped shape the year. We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing).
OUR VALUES AND HOW TO LIVE THEM: Ambition \xe2\x80\x93 you look for opportunities to deliver greater value to those around you. Imagination \xe2\x80\x93 you identify a range of solutions to problems. Inclusion \xe2\x80\x93 to be actively pro-inclusive and anti-racist across our community, clients and creations. Inspiration \xe2\x80\x93 you lead by example and encourage others to do the same. Learning \xe2\x80\x93 you have excellent listening skills that helps you to learn from our clients and those around you. Results \xe2\x80\x93 you accept responsibility for your actions.
We\'ve set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. Inside Ideas Group and its\' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.