Job Description

Key Responsibilities

Lead ideation with the creative and strategy teams for campaigns, brand stories and pitches. Conceptualise and script ad films, brand narratives and digital content with strong storytelling. Build content strategies and content buckets tailored to brand voice and platform behaviour. Write and oversee daily social content (static, reels, videos, carousels, tweets, etc.). Track real-time trends and guide the team on moment marketing opportunities. Proactively develop new campaign ideas, formats and high-impact creative concepts. Analyse audience behaviour, platform changes and pop-culture trends to create platform-native content. Deliver quick-turnaround and real-time content when needed. Review and refine all copy to maintain high creative and quality standards. Mentor junior writers and support overall creative growth of the team.

Requirements

4-6 years of experience in copywriting, digital content or advertising. Strong command over English and Hindi with excellent storytelling skills. Full-time availability (no freelancing/dual agency commitments). Solid understanding of social media, advertising, cinema and cultural trends. Detail-oriented, fast thinker and consistent with deadlines. Collaborative and comfortable working with design, edit and strategy teams. Ability to adapt writing across tones, formats and platforms.
Job Types: Full-time, Permanent

Pay: ?85,000.00 - ?95,000.00 per month

Benefits:

Paid sick time Paid time off Work from home
Ability to commute/relocate:

Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

This is an urgent requirement, can you join immediately?
Experience:

Copywriting: 4 years (Required)
Work Location: In person