? 2-4 years of full-time copywriting experience in a digital/integrated marketing agency
? Experience in generating content strategy, campaign ideas, conceptualizing content, and drafting copy
? Effortless communication skills and great command over language
? Ability to derive usable insights/inputs for assigned brand(s) and market competition including(but not limited to) trending topics, on-going campaigns, and creative innovations
Key Responsibilities
? Deliver content strategy, ideate campaigns, conceptualize content, and draft lines of copy
? Be receptive to creative inputs and process feedback to deliver error-free output
? Collaborate with designers, supervisors, and other members of the team to improve output and to fulfill brief's objective(s)
? Develop and write creative copy for marketing materials that effectively communicate the value of the products or services to the target audience
? Offer guidance and support to Copywriters if and when required through objective feedback
? Proofread and edit lines of copy to ensure clarity and accuracy
? Minimize iterations through a thorough understanding of assigned brand and its objectives
? Contribute to the creation of case studies and award entries for executed campaigns in relevant categories
? Participate in training programs and workshops to develop skills and knowledge relevant to the role