As our Copy Lead, you will be responsible for leading the creative copy team and developing compelling, impactful, and brand-consistent communication across multiple digital channels. This role requires a strategic thinker with a strong background in crafting copy that drives engagement, conversions, and storytelling for clients. You will oversee content quality, messaging frameworks, and the creative voice of our clients' brands.
Key Responsibilities
Lead the development of creative copy strategies that align with client objectives and brand voice.
Collaborate with design, SEO, and digital marketing teams to deliver integrated campaigns.
Create persuasive and engaging copy for websites, social media, campaigns, ads, emails, and other digital touchpoints.
Ensure all content is optimized for target audiences while reflecting the brand's tone and positioning.
Review, edit, and refine copy developed by the content team to maintain high standards.
Drive ideation sessions and creative brainstorming for campaign development.
Provide direction on storytelling, messaging hierarchy, and content frameworks.
Manage timelines, deliverables, and ensure quality of output across all projects.
Train, mentor, and lead a team of copywriters and content creators.
Work closely with account managers and clients to understand business needs and translate them into creative communication strategies.
Deliver clear performance reports on content effectiveness (engagement, conversions, reach).
Required Experience & Skills
8-10 years of proven experience in copywriting and content leadership in a digital marketing agency environment.
Strong portfolio showcasing diverse copy across campaigns, digital platforms, and brand communication.
Exceptional command of language, grammar, and storytelling.
Strategic thinker with the ability to balance creativity with commercial objectives.
Excellent communication and presentation skills.
Ability to manage multiple projects in a fast-paced, high-performance environment.
Experience mentoring teams and leading creative direction..
Job Type: Full-time
Pay: Up to ₹1,400,000.00 per year
Application Question(s):
What is your current CTC ?
What is your expected CTC ?
What is your Notice Period ?
Please share your Work Portfolio
Work Location: In person
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