Job Description

About the Role

We're looking for a creative, insight-driven

Copywriter

to lead communication for a flagship Art of Living program for children and teens. You'll shape how parents and schools discover, understand, and connect with this program - across every channel, from brochures to Instagram campaigns.

Key Responsibilities

Core Messaging:

Develop and maintain the central narrative and key messages for the program across all touchpoints.

School Communication:

Write brochure copy, parent handouts, letters to principals, and other institutional outreach material.

Performance Copywriting:

Craft Meta and Google ad copy -- hooks, headlines, and CTAs that convert -- with variations for A/B testing.

Web & Landing Pages:

Write website product pages, landing page copy, and FAQs optimized for clarity and sign-ups.

Drip Campaigns:

Create email and WhatsApp sequences for demo reminders, nurture, and post-course engagement.

Parent Community Content:

Write meaningful WhatsApp and newsletter content -- parenting insights, tips, and conversation starters.

Social Media & Instagram:

Conceptualize and write captions, reels scripts, and carousel copy for organic and paid campaigns that attract, engage, and build urgency.

Creative Collaboration:

Provide finalized, character-count-ready copy to designers and media teams with clear direction on visuals, tone, and layout.

Brand & Compliance:

Ensure all communication is emotionally resonant yet compliant and fact-based.

Who You Are

5-7 years of experience in content or copywriting, preferably in education, parenting, or wellness. Strong command over written English and Hindi - can shift easily between persuasive ad copy and nurturing parent tone. Deep understanding of social media storytelling, especially Instagram. Familiar with funnels and campaign metrics (CTR, CVR, open rates). Collaborative, detail-oriented, and self-driven with tight deadlines. Bonus: Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.

How Success Is Measured

Improved

CTR and CVR

for paid ads and landing pages. Higher

open and click-through rates

for email/WhatsApp campaigns. Consistent, emotionally engaging storytelling across all IP touchpoints.
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Job Type: Full-time

Pay: ₹25,876.00 - ₹65,287.38 per month

Work Location: In person