to join our content and growth marketing team. This role is perfect for a creative writer who thrives in a results-oriented environment, understands customer psychology, and knows how to write compelling copy that converts.
You'll be responsible for crafting persuasive, action-driven copy across multiple performance channels including paid ads, landing pages, email campaigns, social media, and more.
Key Responsibilities:
Write high-converting, on-brand copy for paid media (Facebook, Instagram, Google Ads, LinkedIn, etc.), landing pages, and email marketing campaigns.
Collaborate closely with performance marketers, designers, and growth strategists to align copy with campaign objectives and audience insights.
Continuously test and optimize messaging based on performance data (CTR, CVR, bounce rates, etc.).
Conduct competitor research, A/B testing, and user behavior analysis to inform copy decisions.
Translate product features into clear, benefit-focused messaging tailored to target segments.
Stay updated on performance marketing trends, platform-specific best practices, and copy techniques that boost engagement and conversion.
Work within brand voice and tone guidelines while adapting messaging to different formats and audiences.
Requirements:
2-4 years of experience in copywriting, preferably with a focus on performance content or direct-response marketing.
Proven ability to write copy that drives measurable results.
Strong understanding of performance metrics (CTR, CPC, CVR, ROAS) and how copy impacts them.
Experience writing for digital channels including paid ads, landing pages, and emails.
Comfort with A/B testing frameworks and using data to iterate on copy.
Excellent grammar, editing, and communication skills.
Familiarity with tools like Google Analytics, Meta Ads Manager, or CRO tools is a plus.
Why Join Us?
A results-driven team where creativity meets strategy
Opportunities to experiment, test, and learn at scale
Work with a fast-paced, ambitious marketing team that values impact
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹80,000.00 per month
Benefits:
* Health insurance
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