Job Description

• Work closely with marketing, visual merchandising, and internal teams, as well as external stakeholders, to deliver cohesive and impactful brand communication across all touchpoints.
• Develop creative and engaging copy for a wide range of platforms including print, website, social media, SEO-optimized content, video scripts, product descriptions, and more.
• Create blogs, articles, and promotional content for seasonal product launches and trend-focused campaigns that resonate with the audience.
• Work with the graphic design team to ensure that creative copy aligns with visual concepts for posters, banners, ads, and other promotional materials.
• Provide direction and insights during the production of marketing artwork, ensuring that copy is aligned with brand guidelines.
• Contribute to the PR strategy by developing content for editorials and maintaining the brands public relations presence.
• Craft press releases and content for media engagements to promote brand awareness.
• Oversee the editing and proofreading process, ensuring clarity, creativity, and alignment with the brands high standards in all written materials.