Senior Content Writer

Year    WB, IN, India

Job Description

Key Responsibilities:



Content Strategy & Planning

Collaborate with SEO strategists, marketers, and stakeholders to plan and execute content roadmaps. Conduct keyword research and competitor analysis to identify content gaps and opportunities. Develop and maintain editorial calendars aligned with business goals and SEO objectives.

Content Creation

Write high-quality, original, and engaging content optimized for SEO (e.g., blog posts, landing pages, product descriptions, etc.). Craft compelling headlines, meta titles/descriptions, and CTAs. Ensure all content adheres to brand voice, style, and tone guidelines.

SEO Optimization

Implement on-page SEO techniques including keyword integration, internal linking, schema markup, and formatting. Monitor and optimize existing content for improved search visibility and user experience. Stay up-to-date with algorithm changes and adjust content strategies accordingly.

Performance Monitoring & Reporting

Track content performance using tools like Google Analytics, Search Console, and SEO platforms (e.g., SEMrush, Ahrefs). Report on KPIs such as traffic, keyword rankings, CTR, and engagement. Use insights to refine content strategies and improve ROI.

Team Leadership & Collaboration

Mentor junior writers and provide editorial feedback. Coordinate with design, development, and marketing teams to support integrated campaigns. Contribute to training documentation and internal SEO content standards
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹27,000.00 per month

Benefits:

Health insurance Life insurance Paid sick time Provident Fund
Education:

Bachelor's (Preferred)
Experience:

Content creation: 1 year (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD4977609
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year