Job Description

Position:

Senior Content Writer

Location:

iLEAD College, Kolkata

Experience:

5+ years

Qualification:

Bachelor's in English, Communications, Marketing, Journalism, or related field

Job Profile

We are looking for a

Senior Content Writer

to lead

iLEAD's brand voice

across

LinkedIn and other digital platforms

. The role demands creativity, strategic thinking, and proficiency in

AI-powered content creation

, aimed at amplifying iLEAD's presence in

education, entrepreneurship, and innovation

.

Key Responsibilities

Content Creation & Storytelling

Write and edit platform-specific content for LinkedIn, Instagram, Facebook, website, emailers, and blogs. Develop high-impact thought-leadership posts focused on educational innovation. Script video reels, alumni success stories, and student showcases.

AI-Powered Workflow

Use AI tools (ChatGPT, Jasper, MidJourney, etc.) for ideation, first drafts, tone optimization, and campaign planning. Integrate AI-based SEO strategies: keyword research, on-page performance, and analytics-driven content optimization. Lead the LinkedIn strategy--weekly posts, carousels, newsletters, and creator-mode features. Develop monthly content calendars, viral hooks, and storytelling frameworks for Instagram and Facebook. Analyze post metrics (CTR, impressions, engagement) and evolve content based on insights.

Collaboration & Leadership

Work cross-functionally with Admissions, Studio, and Alumni teams for content mining. Contribute to campaign ideation with design, video, and production teams.

Trendspotting & Thought Leadership

Track evolving trends in AI, education, social media formats, and storytelling frameworks. Present monthly trendboards, competitor insights, and creative strategy reports to the leadership.

Desired Candidate Profile

Bachelor's in English, Communications, Marketing, Journalism, or related field. 5+ years of experience in content writing and social media strategy (agency or educational brand preferred). Expert command of LinkedIn strategy--pulse posts, carousels, newsletters, creator mode. Proficient in AI tools (ChatGPT, Notion AI, Jasper, MidJourney prompt structuring). Familiarity with SEO, Google Analytics, and keyword tools. Flawless written English, adaptable tone, storytelling finesse, and detail orientation.

Bonus Skills

Experience in higher-ed marketing or youth-centric branding. Understanding of HTML/CMS (WordPress, HubSpot).

What You Get

Competitive salary + performance-based bonuses. Access to premium AI tools and content labs. Flexible work timings and a supportive team environment. A chance to shape the content voice of a

Stanford Seed-certified, AI-first institution

.
Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person