Job Description

Job Title:

Senior Content Writer

Job Summary:

We are seeking a highly skilled and creative Senior Content Writer to lead content creation across multiple platforms. The ideal candidate will possess excellent writing, editing, and storytelling abilities, combined with a strong understanding of SEO, digital marketing trends, and audience engagement. The Senior Content Writer will be responsible for producing high-quality content that aligns with brand guidelines, enhances visibility, and drives engagement.

Company Description:

KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Key Responsibilities:

Develop, write, and edit compelling content for websites, blogs, articles, whitepapers, case studies, social media, email campaigns, and marketing collaterals. Collaborate with marketing, design, and product teams to create content that supports campaigns, product launches, and brand initiatives. Research industry-related topics and stay updated on current trends to produce innovative and insightful content. Optimize content for SEO to improve rankings and organic traffic. Ensure all content aligns with brand voice, tone, and style guidelines. Edit and proofread content produced by junior writers or freelancers, ensuring accuracy and quality. Create and manage a content calendar to ensure timely delivery of content. Track content performance through analytics tools and make data-driven recommendations. Mentor and guide junior content writers to improve writing quality and consistency.

Qualifications & Skills:

Bachelor's or Master's degree in English, Journalism, Communications, Marketing, or a related field. Proven work experience (8+ years) as a Content Writer, Copywriter, or similar role, with at least 2 years in a senior/lead role. Exceptional writing, editing, and proofreading skills with a keen eye for detail. Strong knowledge of SEO best practices, keyword research, and content optimization. Ability to adapt writing style for different platforms and target audiences. Experience with content management systems (CMS) and analytics tools (Google Analytics, SEMrush, etc.). Excellent organizational and project management skills. Creative mindset with the ability to generate innovative ideas.

Preferred:

Experience in B2B and B2C content writing. Familiarity with digital marketing strategies, including social media and email marketing. Knowledge of design collaboration tools (Canva, Figma, or Adobe Creative Suite) is a plus.
Job Type: Full-time

Pay: ?900,000.00 - ?1,200,000.00 per year

Benefits:

Health insurance Life insurance Provident Fund
Work Location: In person