Preparing content calendar including at least one quarterly campaign and one weekly blog post, among other ongoing necessary written pieces including press releases, customer success stories, one-pagers, slide presentation copy, and more
Research industry-related topics (combining online sources, interviews, and professional studies)
Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more
Write clear marketing copy to promote our products/services Proofread and edit all content before publication
Build out strategic copy landing pages and website pages
Submit work to Senior Director/editors for input, approval, and keywords for SEO
Approve copy of content for social media from the marketing specialist
Working with Product Marketing and Sales, identify customers' needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images, and tone) Update website content and copy as needed including building landing pages
Conduct media outreach when appropriate for public relations article placement