Job Description

Baner, Pune, Maharashtra, India








Department
Marketing
Job posted on
Aug 28, 2025
Employee Type
Permanent
Experience range (Years)
6 years - 10 years

Position- Senior Content Writer

Experience- 8 to 10 Years
Job location- Pune (Hybrid)

Key Skills:

Bachelor's degree in English, Journalism, Communications, Marketing, or a related field; Master's degree preferred. 8 to 10 years of experience in content writing, with a proven track record of producing high-quality, engaging content in a professional setting. Exceptional writing, editing, and proofreading skills, with a strong command of grammar, style, and tone. Ability to write for diverse audiences and adapt content for different formats and channels. Experience with SEO principles and best practices, including keyword research and on-page optimization. Strong research skills, with the ability to gather and synthesize information from various sources to create well-informed content. Excellent organizational and project management skills, with the ability to manage multiple content projects and deadlines simultaneously. Proficiency in content management systems (CMS), such as WordPress, and familiarity with analytics tools (e.g., Google Analytics). Ability to work independently and as part of a team, collaborating effectively with colleagues from different departments. Creative thinking and problem-solving skills, with a proactive approach to content development and innovation. Strong attention to detail, ensuring accuracy and consistency in all content produced. Ability to provide constructive feedback and mentor junior writers, fostering a collaborative and high-performing content team. Familiarity with digital marketing strategies, including social media, email marketing, and content marketing. Knowledge of industry trends, emerging content formats, and best practices in content creation and distribution. Strong interpersonal and communication skills, with the ability to interact effectively with internal stakeholders and external contributors. High level of adaptability and a willingness to embrace new challenges and opportunities in content creation.

Roles & Responsibilities:

Develop and produce high-quality, engaging, and original content across various formats, including blogs, white papers, case studies, articles, newsletters, social media posts, and web content.
Collaborate with stakeholders to understand content needs, align content strategies with business objectives, and create compelling narratives that support marketing campaigns and product launches.

Conduct thorough research on industry-related topics, staying up-to-date with the latest trends, technologies, and best practices to ensure content relevance and authority.

Create content that adheres to SEO best practices, including keyword research and optimization, to enhance organic search visibility and drive traffic to the company's digital assets.

Develop and maintain a consistent brand voice and tone across all content, ensuring alignment with the company's messaging and positioning guidelines.

Lead the content creation process from ideation to publication, including writing, editing, proofreading, and final approval, ensuring accuracy, clarity, and coherence.

Manage the editorial calendar, coordinating with stakeholders to plan content topics, schedules, and deadlines, and ensuring timely delivery of high-quality content.

Work closely with the design team to create visually appealing and effective content, including infographics, eBooks, and multimedia materials, to enhance reader engagement and comprehension.

Collaborate with subject matter experts (SMEs) and internal stakeholders to gather insights, validate information, and develop content that showcases the company's expertise and thought leadership.

Review and edit content produced by other team members or external contributors, providing constructive feedback and ensuring adherence to style guides and quality standards.

Utilize analytics tools to measure content performance, generate insights, and refine content strategies based on data-driven findings, optimizing for engagement, conversions, and other key metrics.

Develop and execute content strategies that support lead generation, customer acquisition, and retention, tailoring content to different stages of the buyer's journey.

Mentor and guide junior content writers, providing support, feedback, and training to enhance their writing skills and ensure consistency and quality in all content produced.

Collaborate with the social media team to create and distribute content that resonates with target audiences, drives engagement, and enhances the company's online presence.

Identify and pursue opportunities for content repurposing, ensuring maximum value is extracted from existing content by adapting it for different channels and audiences. * Participate in brainstorming sessions, providing creative input and contributing to the development of content ideas and themes that resonate with the company's target audience.