Job Description

We are seeking a

Content Writer

with excellent proficiency in both

Malayalam

and

English

, capable of crafting compelling content for marketing

product-based

and

service-based businesses

. The ideal candidate will have a strong understanding of marketing strategies, target audience behavior, and content formats across diverse platforms, ensuring impactful communication that drives engagement and conversions.

Key Responsibilities:

Content Creation

: Develop high-quality content in both Malayalam and English for websites, blogs, social media, email campaigns, brochures, and marketing materials.

Marketing-Focused Writing

: Craft persuasive and audience-focused content that aligns with the goals of product-based and service-based businesses.

Localization and Translation

: Translate and adapt content effectively between Malayalam and English, maintaining cultural and contextual relevance.

Social Media Writing

: Create engaging posts, captions, and promotional content tailored to various social media platforms.

Brand Positioning

: Develop content that communicates the unique value proposition of products and services, resonating with target audiences.

Research

: Conduct in-depth research on industry trends, competitors, and customer behavior to inform content strategies.

SEO Optimization

: Write SEO-friendly content to improve search engine rankings and drive organic traffic.

Collaboration

: Work closely with the marketing team to align content with overall campaign objectives.

Proofreading and Editing

: Ensure all content is error-free, grammatically sound, and adheres to brand guidelines.

Qualifications:

Language Proficiency

: Excellent writing and communication skills in both Malayalam and English, with the ability to produce creative, error-free content in both languages.

Experience

: 2+ years of experience in content writing, preferably in marketing or for product- and service-oriented businesses.

Marketing Knowledge

: Understanding of marketing principles, especially for product and service industries, is a strong advantage.

Research Skills

: Ability to gather insights on industry-specific topics and incorporate them into well-informed content.

Technical Skills

: Familiarity with CMS platforms (e.g., WordPress), SEO tools, and basic digital marketing concepts.

Preferred Skills:

Experience writing for product-based and service-based businesses in industries like beauty, FMCG, e-commerce, or similar fields. Familiarity with marketing funnels, customer journey mapping, and digital campaign strategies. Basic graphic design or familiarity with tools like Canva is a plus. Knowledge of social media trends and platform-specific requirements.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

Expected Start Date: 12/08/2025