Job Description

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Role Overview

We are looking for an experienced Senior Content Writer with 4-5 years of hands-on experience creating impactful content across B2B and B2C brands. The ideal candidate should be equally comfortable writing long-form blogs, short-form content, and social media copies, while also contributing to content strategy, SEO, and performance-driven storytelling.###

Key Responsibilities

Write and edit long-form content including blogs, articles, whitepapers, website pages, landing pages and thought leadership content for B2B and B2C audiences Create short-form content such as social media posts, captions, ad copies, carousel content and reel/video scripts Adapt tone, messaging and structure for B2B decision-makers, professionals, consumers and end users Maintain consistency in brand voice while tailoring content for different platforms and industries Support content strategy development for both B2B and B2C campaigns Plan and manage editorial calendars aligned with marketing objectives and funnel stages Optimize content for on-page SEO including headings, internal linking, metadata and readability Effective Client communication - Participate in client calls, review meetings and content discussions when required Stay updated with SEO, content marketing and platform trends across B2B and B2C ecosystems
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Preferred Skills:

Experience working in agencies or multi-brand environments Familiarity with content analytics tools (Google Analytics, Search Console, SEO platforms) Understanding of performance marketing and conversion-focused content * Ability to guide junior writers or freelancers