Exceptional written communication skills with the ability to switch between B2B, training, and storytelling tones.
Strong command of grammar, syntax, and clarity.
Ability to break down complex technical content into accessible language.
Ability to craft narratives around career growth, placement success, and company culture.
Marketing & Brand Skills
Understanding of
B2B marketing principles
and lead generation copywriting.
Experience in writing for
social media platforms
, especially LinkedIn.
Knowledge of
press release structure
and PR best practices.
Technical & Tool Skills
Basic SEO knowledge for content optimization.
Experience with CMS (WordPress or similar).
Familiarity with AI-assisted writing tools (e.g., ChatGPT, Jasper) for efficiency.
Comfort with collaboration tools (Zoho Writer, Google Docs, Trello/Zoho Projects).
Soft Skills
Strategic thinker with an understanding of audience segmentation.
Collaborative mindset--works well with design, sales, digital, and operations teams.
Self-driven, able to manage multiple content streams simultaneously.
Strong research ability to adapt to various industries and topics.
Qualifications
Bachelor's degree in English, Journalism, Mass Communication, Marketing, or related field.
2-4
years of professional content writing experience, preferably in
B2B, training, or recruitment sectors
.
Portfolio showcasing
diverse content types
across campaigns, training, and corporate communication.
KPIs for Success
Content engagement metrics (views, shares, CTR).
Lead conversion rates from campaign content.
On-time delivery of content assets.
Quality and clarity feedback from internal stakeholders.
Consistency of brand voice across all content streams.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
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