Job Description

The content writer is responsible for working on marketing copies and website content that would help promote our services better. This would require extensive research on various topics and the ability to write crisp, clear, structured drafts using Content Management Systems.Responsibilities:

• Research on topics (both industry-related and otherwise) across online sources and leveraging company profiles, interviews, case studies etc.
• Write crisp and clear website, blog, email and social media content to promote our services better.
• Prepare well-structured drafts using Content Management Systems (e.g. WordPress)
• Proofread and edit blog posts before publication.
• Work with different teams if a website or blog content is a cross-team interest.
• Coordinate with marketing, design and other teams to illustrate articles.
• Conduct keyword research and follow SEO guidelines to increase web traffic.
• Work on promotional content that will be rolled out on various social media channels.
• Identify customer needs & gaps in our communication and work on fixing them through website, blog or social media content by coming up with different topics, articles etc.
• Regular updating of the website/blog content.

• Familiar with the social media and viral trends
• Quick on the feet to come up with viral topics that attract eyeballs and provide maximum traction.
• Creative approach to content-related problems.

• 1-2 years (Hands on experience writing website content, working on email content and other communication mediums)
• Bachelor's degree from an accredited college in marketing, English, journalism, communication or related field.
• Any combination of education, proven work experience and certifications that will provide the necessary knowledge and skills to be an effective content writer.
• Working knowledge of SEO techniques and keyword research.

• Day shift