with a refined sense of style, storytelling, and creativity to shape the voice of our premium cosmetics, fashion, and lifestyle brand. This role demands more than just writing--it calls for the ability to craft words that inspire, persuade, and elevate.
The ideal candidate will have deep familiarity with the
beauty and fashion ecosystem
, an instinct for
luxury brand communication
, and the ability to transform concepts into
captivating narratives
across digital platforms.
Key Responsibilities
Website & Product Copy
Create
compelling product stories
that highlight benefits, craftsmanship, and innovation with an aspirational tone.
Write
luxury-driven category and collection pages
that inspire trust and guide consumers seamlessly from discovery to purchase.
Translate complex skincare formulations and fashion elements into
clear yet sophisticated language
, balancing science with allure.
Develop
hero headlines, microcopy, and brand taglines
that reinforce exclusivity and elegance.
Blog & Editorial Content
Produce
long-form editorial articles
that position the brand as a thought leader in beauty, skincare, fashion, and lifestyle.
Write
trend-driven features
(e.g., seasonal skincare rituals, luxury fashion inspirations, and clean beauty movements).
Collaborate with product experts, dermatologists, or stylists to craft
authority-backed educational content
.
Infuse every piece with a
premium lifestyle lens
while ensuring SEO best practices for discoverability.
Ad & Campaign Copywriting
Write
scroll-stopping ad copy
for Instagram and YouTube campaigns, blending creativity with conversion.
Craft
impactful headlines and CTAs
for digital campaigns, influencer collaborations, and brand activations.
Align messaging with
luxury positioning
, adapting tone for awareness, engagement, and purchase campaigns.
Contribute to
360 campaigns
, ensuring harmony across ads, banners, social assets, and e-commerce listings.
Social Media Storytelling
Write
captivating captions and micro-stories
for Instagram, YouTube, and other luxury platforms.
Conceptualize
narratives around product launches, behind-the-scenes stories, and influencer tie-ups
.
Maintain a
consistent, premium brand voice
that resonates with aspirational consumers.
Repurpose long-form content into
short, engaging posts and reels copy
that are trend-aware yet timeless.
Other Deliverables
Craft
brand brochures, press notes, and newsletters
with a refined, editorial edge.
Collaborate with design, marketing, and e-commerce teams to bring campaigns and launches to life.
Uphold the brand's role as a
curator of luxury, science, and style
through every piece of written communication.
Requirements
Minimum 4 years of experience in
content writing for cosmetics, fashion, lifestyle, or luxury brands
.
Proven portfolio showcasing
website copy, editorial content, campaigns, and ad storytelling
.
Strong understanding of
SEO and digital content strategy
, with the ability to integrate keywords seamlessly.
Mastery in
tone adaptation
--aspirational, elegant, and premium across platforms.
Excellent command of English with impeccable grammar and editing skills.
A passion for beauty, fashion, and lifestyle, with awareness of
global trends
.
Why Join Us?
Be the
voice of a premium lifestyle brand
shaping global narratives in beauty and fashion.
Work on
diverse content formats
--from editorial storytelling to cutting-edge ad campaigns.
Collaborate with a team that values
creativity, luxury aesthetics, and innovation
.
Enjoy end-to-end ownership of content that directly influences brand perception and growth
Job Type: Full-time
Pay: ₹50,000.00 - ₹66,667.00 per month
Work Location: In person
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