Develop high-quality content to promote ProManage's products and services across: Website, LinkedIn Paid and organic digital campaigns Marketing Collaterals
Build and execute a content strategy aligned with the marketing funnel (awareness, consideration, conversion).
Create thought leadership content to position ProManage for global markets.
Drive inbound demand through blogs, whitepapers, case studies, landing pages, ad copies, and social media content.
Collaborate with marketing, product, and growth teams to ensure consistent messaging.
Plan, manage, and optimize content calendars.
Track and analyze performance metrics such as:
Website traffic
LinkedIn growth
Conversion rates across campaigns
Optimize content for SEO and manage website content updates.
Leverage AI tools to enhance content creation, research, and optimization.
Support marketing operations with content assets for campaigns and launches.
Critical / Key Skills
Excellent proficiency in English (written and verbal).
Strong understanding of the marketing funnel.
Proven ability to write about technology and SaaS products.
Adept in all forms of writing:
Long-form content
Short-form content
Social media
Marketing and sales content
Content planning and content strategy expertise.
Hands-on knowledge of AI tools for content creation and optimization.
Experience Requirement
Minimum
5+ years of content writing and content marketing experience
, preferably in
SaaS or technology-driven companies
.
Job Type: Full-time
Pay: ₹800,000.00 - ₹950,000.00 per year
Work Location: In person
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