Senior Content Writer

Year    Ahmedabad, Gujarat, India

Job Description

About Us: TRIFFID is a 360 marketing solutions company based in India, serving globally. We dedicate our time to understand what works and what doesn't when it comes to brand acceleration and innovation so they don't have to.We were born out of a strong desire to provide brands with the quality & creative services they need in order to stay ahead and we won't rest until we achieve those results.Our goal as a full-service marketing agency is to apply our passionate thinkers and creative team to work closely with each brand to create unique, creative digital strategies that produce effective results.We have been working with all-sized companies to help them find their one-of-a-kind message and the results are marvelous!The Role: We at Triffid are looking for a passionate experienced individual who has the ability to design, develop and maintain user-friendly ultra-responsive content for various brands, corporates & Triffid. Methods are different, processes may vary - we don't mind that. You'll create and oversee a creative, data-led content strategy for channels including, but not exclusive to, ATL/BTL Activities, Search Engine, E-Mail, Instagram, Facebook, Pinterest, YouTube, LinkedIn, and Twitter.Working closely with internal and external teams across the business you'll develop compelling content and content strategy that tells out a story and creates meaningful engagement with the targeted communities.The perfect candidate will be a forward-thinking storyteller who grasps the intentions & expectations of target audience and can combine this with a passion for creative writing. You will also have a creative eye to ensure the social feeds are elevated and tell the ingredient and material stories whilst maintaining the brand values and style.With an exciting opportunity, we invite your application.Be a part of the company with a new approach & new system, and step on in our journey to become a leading company in the industry.Responsibilities:

  • Think creatively to produce new ideas and concepts.
  • Review client briefs and decode the same with the team.
  • Curate integrated marketing strategies for both, the agency and the client.
  • Develop interactive paid & organic content for social media, blogs, and online communities.
  • Curate e-mail & promotional (digital and traditional ad) copies.
  • Write / Optimise web content.
  • Develop blogs and articles by deep researching on the topic, industry & market trends.
  • Ensure content themes are integrated across digital and traditional channels.
  • Develop and execute organic social media plans & campaigns while working closely with the associated team.
  • Own, build and manage the social media calendar.
  • Curate content for pitches and strategy briefs.
  • Explore new features of existing platforms and expansion to new platforms where appropriate.
  • Repurpose existing brands' assets into authentic and innovative visual content for all platforms, ensuring all output is on-brand.
  • Copywrite text when required for all ads / marketing collaterals in keeping with the brand tone of voice.
  • Build brands' communities through developing and evolving the ambassador and influencer program. Working closely with the wider team.
  • Inspire creativity throughout all work.
  • Ensure that all work is completed to the highest standard.
Requirements:
  • At least 3 years of experience in a similar role.
  • Have experience working with a marketing / advertising agency.
  • Posses a strong portfolio of working for multiple industries in conventional as well as digital media.
  • Experience in designing, developing, and revamping social media calendars for multiple brands in various countries.
  • Eye for design and skilled at bringing brand stories to life using visual media.
  • Obsessed with emerging trends in marketing and ability to keep up with the changing landscape.
  • Ability to utilise the right metrics to analyze performance.
  • Highly organized, with the ability to strategically plan and prioritise in line with clients' requirements.
  • Eager to learn and value continued self-development.
  • Should be able to demonstrate strong research & brainstorming skills.
  • Candidates working at a marketing agency or for a similar role preferred.
  • Strong communication, interpersonal, and presentation skills required.
PLEASE NOTE BEFORE APPLYING:
  • Kindly mention link to your past work / portfolio in your resume for us to understand you better.
  • This is not a work from home opportunity.
Job Type: Full-timeSalary: ?420,000.00 - ?900,000.00 per yearBenefits:
  • Flexible schedule
  • Paid sick time
  • Paid time off
  • Work from home
Schedule:
  • Day shift
  • Flexible shift
  • Monday to Friday
Supplemental pay types:
  • Performance bonus
  • Yearly bonus
COVID-19 considerations:
YesApplication Question(s):
  • What is your current CTC (in LPA)?
  • If selected, will you be able to join in early September?
Education:
  • Master's (Preferred)
Experience:
  • total work: 2 years (Preferred)
  • Content development: 2 years (Preferred)
  • Content strategy: 2 years (Preferred)

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Job Detail

  • Job Id
    JD2864067
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Ahmedabad, Gujarat, India
  • Education
    Not mentioned
  • Experience
    Year