Job Description

We're looking for a sharp, imaginative, and performance-minded Creative Lead to own the end-to-end ideation and execution of ad creatives across video, social, and performance channels.You'll be writing scroll-stopping ad scripts, crafting campaign concepts, leading content writers, and bringing high-converting video content to life. If you can blend storytelling with a businessedge - this role is for you.Key Responsibilities- Lead and mentor a small team of content writers and ideators- Develop strong ad scripts and video-first campaign concepts for paid and organic channels- Maintain and evolve the brand voice across all creatives- Collaborate with video editors, motion designers, and voiceover artists to turn scripts into thumb-stopping content- Continuously analyse content performance and optimise based on learnings- Own the tone of the brand: quirky, clever, and smart - not boring or basicYou Should Have- 4-7 years of experience in content or creative roles in fast-moving brands/agencies- Strong portfolio of short-form video scripts, ad concepts, and performance copywriting- Proven ability to write for digital - especially Reels, YouTube Shorts, Meta ads, landing pages- Experience working closely with editors, designers, or production teams- A test-and-learn mindset; you believe creatives are meant to be iterated- Excellent grasp of tone, pacing, hooks, and emotional payoff in storytelling- (Bonus) Experience in the beauty, wellness, or DTC spaceWhat We Offer- Ownership of brand voice and creative storytelling- Creative freedom + support to test bold ideas- A collaborative team that values speed, clarity, and craft- Opportunity to work on creatives seen by millions across India (ref:updazz.com)