Job Description

? Company's overview:

The company is a fast-growing platform founded by a leading fashion entrepreneur, dedicated to empowering fashion professionals, startups, and creators. Through masterclasses, mentorship, and a thriving digital community, we help fashion preneur's scale their businesses and build powerful brand identities. A core focus of the company is enhancing the personal brand of our

Founder/CEO*, a recognized voice in the fashion business space.

? Role Summary:

We are seeking a

creative and driven Content Strategist to lead the digital presence and personal brand growth of our

Founder/CEO*. This role combines storytelling, visual content planning, content repurposing, scripting, and real-time shoot execution. It is perfect for someone who thrives in a fast-paced, creative environment and understands the power of authentic content.

? Key Responsibilities:

? Instagram Management

Oversee the Founder/CEO's official Instagram account - including content planning, scheduling, publishing, and engagement.

? Content Re-purposing:

Revisit and transform previously published content (reels, videos, IGTVs) into fresh, engaging formats such as carousels, stories, and shorts.

? Research & Trend Analysis (Major Focus):

Stay up to date with platform trends, industry developments, and content strategies that can enhance reach and positioning.

? Script Formation (Major Focus)

Write compelling, on-brand scripts for short-form videos, thought-leadership content, interviews, and personal storytelling.

? Raw, Real-Time Shoot Coordination:

Plan and execute

on-the-go, real-time shootsof the Founder/CEO -- capturing spontaneous moments, authentic voice, and behind-the-scenes stories.

? Video Editing Coordination:

Liaise with editors to ensure timely delivery of high-quality, brand-aligned video content.

? Content Calendar & Marketing:

Design and manage a consistent monthly content calendar that aligns with personal branding and business goals.

? Performance Analysis:

Track content engagement and make data-backed decisions to refine strategy and grow digital impact.

? Requirements:

Bachelor's degree in Mass Communication, Digital Media, Fashion Marketing, or related field. 1-3 years of experience in content strategy, digital storytelling, or influencer/personal brand management. Excellent skills in content research, scripting, and narrative building. Familiarity with Instagram reels, captions, and engagement strategies. Basic video shooting & editing coordination experience. Highly organized, resourceful, and able to work in a dynamic and fast-paced environment.

? Preferred Skills:

Canva, CapCut, InShot, or similar reel editing tools Instagram Insights, Meta Business Suite Understanding of fashion, lifestyle, or entrepreneurial branding is a strong advantage.

? Work Location:

Vikhroli

,

(work from office only)

Working Days

: Monday To Saturday (6 days)

Working Hours

: 9:00 am - 6:00 pm

? Salary

:

Based on experience and skill set (Performance-based incentives may apply)
Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,280,000.00 per year

Benefits:

Flexible schedule
Education:

Bachelor's (Required)
Experience:

Content strategy: 5 years (Required)
Work Location: In person