Job Description

Company Overview

The company is a fast-growing platform founded by a leading fashion entrepreneur, dedicated to empowering fashion professionals, startups, and creators. Through masterclasses, mentorship, and a thriving digital community, we help Entrepreneurship scale their businesses and build powerful brand identities. A core focus of the company is enhancing the personal brand of our

Founder/CEO

, a recognized voice in the fashion business space.

Role Summary

We are seeking a

creative and driven Content Strategist

to lead the digital presence and personal brand growth of our

Founder/CEO

. This role combines storytelling, visual content planning, content re-purposing, scripting, and real-time shoot execution. It is perfect for someone who thrives in a fast-paced, creative environment and understands the power of authentic content.

Key Responsibilities

Instagram Management

Oversee the Founder/CEO's official Instagram account - including content planning, scheduling, publishing, and engagement.

Content Re-purposing

Revisit and transform previously published content (reels, videos, IGTVs) into fresh, engaging formats such as carousels, stories, and shorts.

Research & Trend Analysis (Major Focus)

Stay up to date with platform trends, industry developments, and content strategies that can enhance reach and positioning.

Script Formation (Major Focus)

Write compelling, on-brand scripts for short-form videos, thought-leadership content, interviews, and personal storytelling.

Raw, Real-Time Shoot Coordination

Plan and execute

on-the-go, real-time shoots

of the Founder/CEO -- capturing spontaneous moments, authentic voice, and behind-the-scenes stories.

Video Editing Coordination

Liaise with editors to ensure timely delivery of high-quality, brand-aligned video content.

Content Calendar & Marketing

Design and manage a consistent monthly content calendar that aligns with personal branding and business goals.

Performance Analysis

Track content engagement and make data-backed decisions to refine strategy and grow digital impact.

Requirements

Bachelor's degree in Mass Communication, Digital Media, Fashion Marketing, or related field. 1-3 years of experience in content strategy, digital storytelling, or influence/personal brand management. Excellent skills in content research, scripting, and narrative building. Familiarity with Instagram reels, captions, and engagement strategies. Basic video shooting & editing coordination experience. Highly organized, resourceful, and able to work in a dynamic and fast-paced environment.

Preferred Skills

Canva, CapCut, InShot, or similar reel editing tools Instagram Insights, Meta Business Suite Understanding of fashion, lifestyle, or entrepreneurial branding is a strong advantage

Work Location:

Mumbai - On-site (working closely with the Founder/CEO)

Salary:

Based on experience and skillset
(Performance-based incentives may apply)

Excited to shape the voice of a powerful fashion brand?

This is your chance to bring ideas to life, tell impactful stories, and grow with a vision-led team.

Apply now and be part of something exceptional!

Job Type: Full-time

Pay: ?40,000.00 - ?85,000.00 per month

Schedule:

* Day shift