Job Description

Job Title: Real Estate Content Developer

Department: Marketing

Reports To: Marketing Manager

Location: On-site

Job Type: Full-time

Job Summary:

We are seeking a talented and detail-oriented

Content Developer

with experience or strong interest in the

real estate industry

to create compelling, informative, and SEO-friendly content. You will be responsible for crafting content that attracts potential buyers, sellers, investors, and renters while enhancing our online presence and brand credibility.

Key Responsibilities:

Develop and manage content

for the company website, blog, property listings, landing pages, newsletters, and social media channels.

Write

engaging and informative articles

, market reports, area guides, home buying/selling tips, and real estate investment content.

Collaborate with the marketing team to create

content for digital campaigns

, email marketing, lead magnets, and promotional materials.

Optimize content for

SEO and local search visibility

, using tools like Google Keyword Planner or SEMrush.

Create

property descriptions

that are appealing, accurate, and aligned with the company's tone and branding.

Support development of

scripts for virtual tours, video walkthroughs

, and social media reels/stories.

Monitor real estate trends, news, and competitive content to identify content opportunities.

Maintain and update a

content calendar

for timely and consistent content delivery.

Track and analyze content performance using

Google Analytics or similar tools

and provide recommendations for improvements.

Requirements:

Bachelor's degree in

Communications, Journalism, Marketing, Real Estate, or related field

.

2+ years of experience in content development, preferably in the

real estate

or property sector. Exceptional writing, editing, and proofreading skills. Strong understanding of

SEO and digital marketing

practices. Familiarity with

real estate platforms

(e.g., Zillow, Realtor.com, MLS) and terminology. Experience using

Content Management Systems

(e.g., WordPress). Ability to write for different audiences, including buyers, sellers, and investors. Basic knowledge of

graphic design tools

(e.g., Canva, Adobe Creative Suite) is a plus.

Preferred Qualifications:

Experience creating content for

real estate agents, brokerages, or property management companies

. Knowledge of

local real estate markets

and regulations. Understanding of CRM and marketing automation platforms like

HubSpot

or

Mailchimp

. Ability to repurpose content across formats (blogs, social, video, email, etc.).

What We Offer:

Flexible working environment Professional development opportunities A chance to grow with a dynamic real estate brand
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?35,000.00 per month

Benefits:

Cell phone reimbursement Paid sick time
Schedule:

Day shift Fixed shift
Supplemental Pay:

Yearly bonus
Work Location: In person