Job Description

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.





PhonePe's portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you're excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

About the design team

-------------------------



At PhonePe, Design operates at the eye of the storm, collaborating with business, engineering, content, legal, and other teams to build systems that move fast and think long. We evolve our products through experimentation, shared learnings, and a high-trust culture of autonomy and feedback.



The team is made up of specialists in product design, UX writing, motion and illustration, and visual design. Each craft brings its own depth, but we design with shared context and common goals, and our work is all the better for it.



Our work spans both the mature PhonePe product and our newer zero-to-one initiatives. Indus Appstore pushes us to imagine what a truly Indian app discovery experience should feel like. Share.Market asks us to make investing approachable for first-time users without compromising the depth expected by seasoned traders. Pincode challenges us to rethink hyperlocal commerce by designing for real-world frictions: kirana culture, fulfillment complexity, and trust-building.



The Design team is aspirational. We're not looking sideways at competitors, but ahead at what should exist. Ambition and realism both matter to us, so you'll work with people who care about polish and integrity, speed and stability, aesthetics and accessibility. We welcome creative ideas, especially those that help us see familiar problems differently.



So if you're looking for a place where designers are trusted to lead, where problems are complex and meaningful, and where the work changes the fabric of the real world fast and significantly, you'll fit right in!

What you'll do

Craft concise, user-friendly, and compelling copy for our product interfaces Proactively identify and improve product language through testing and validation Harmonise product and marketing language, balancing clarity with persuasiveness Partner with product designers, PMs, developers, and business leadership to ensure consistent, clear and regulation-friendly messaging across PhonePe's products Create and maintain internal documentation for content guidelines and best practices Define and champion our product's distinctive voice and tone guidelines Develop and maintain a comprehensive product terminology guide to ensure consistent usage throughout the product Collaborate with design, product, business and localisation teams to align product language with user needs and capabilities Apply systems thinking to content, including creating scalable guidelines, auditing experiences, and contributing to information architecture

What you'll need

4-5 years of full-time and hands-on experience in copy or UX writing for digital products or services A strong portfolio of product-centred writing samples and style guidelines A Bachelor's degree in Communications, Journalism, Writing, Product Design, English, Marketing or equivalent practical experience Demonstrated experience in writing clear, compelling, and understandable copy that balances style guides, user needs and business objectives Experience working with Figma or other leading design tools Comfort in working in cross-functional, agile teams Excellent written and verbal communication skills, with the ability to present ideas clearly and resolve conflicts diplomatically Comfort in leading projects with minimal direction and handling a large degree of ambiguity A strong passion for getting things done in a consistent manner across products and teams

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits -

Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance

Wellness Program -

Employee Assistance Program, Onsite Medical Center, Emergency Support System

Parental Support -

Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program

Mobility Benefits -

Relocation benefits, Transfer Support Policy, Travel Policy

Retirement Benefits -

Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment

Other Benefits -

Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process,

please fill out this form.

Read more about PhonePe

on our blog

.