Job Description

We are looking for a Senior Business Development Representative (BDR) to take our Sales team to the next level. Research and identify high-potential leads, convert opportunities, and connect with customers predominantly over the phone and supported via email. Own and build a sales pipeline by working collaboratively with Account Executives and Sales leadership.The ideal candidate is a strategic thinker and relationship builder, Prior experience in outbound B2B sales, cold calling, email campaigns, and setting qualified appointments, preferably within a technology, IT services, SaaS, or relevant domain.Experience or demonstrated knowledge of the competitive landscape and industry trends relevant to the company's offerings in the US.Key ResponsibilitiesThe primary goal of a Sales BDE targeting US customers from Chennai is to drive top-of-funnel revenue growth by generating and qualifying high-quality sales leads.1. Lead Generation & Prospecting- Outbound Campaign Execution: Design, launch, and manage targeted cold calling, email, and social selling (especially LinkedIn) campaigns to generate new sales opportunities within the US market.- Target Account Research: Conduct in-depth research on target US companies, identifying key decision-makers (DMs) and understanding their business pain points, industry trends, and technology stacks.- Data Management: Continuously update and maintain the CRM (e.g., Salesforce) with accurate prospecting activities, contact information, and lead statuses.`2. Lead Qualification & Nurturing- Qualification: Conduct high-volume outbound calls and meetings to thoroughly qualify leads using established frameworks (e.g., BANT - Budget, Authority, Need, Timeline) to determine the prospect's readiness and fit.- Discovery Calls: Initiate compelling conversations with DMs to understand their challenges and clearly articulate the value proposition of the company's product/service.- Appointment Setting: Successfully set up qualified meetings, product demonstrations, or presentations for the Account Executive (AE) team.- Nurturing: Follow up with cold or long-cycle leads, providing relevant content to keep the company top-of-mind until they are ready to engage.3. Reporting & Strategy- Metrics Management: Consistently meet or exceed monthly and quarterly quotas for activity metrics (calls, emails, meetings booked) and pipeline contribution.- Performance Reporting: Track, analyze, and report on key performance indicators (KPIs) and sales activities to management, providing insights into campaign effectiveness.- Sales Alignment: Collaborate closely with the US-based Account Executives and Marketing teams to ensure lead quality, strategic alignment on target accounts, and smooth handover of qualified opportunities.4. Time & Territory Management- US Time Zone Focus: Work a flexible or evening shift (IST) that aligns with the business hours of US prospects (e.g., Eastern and Pacific Time Zones).- Territory Planning: Strategically plan and prioritize daily activities within the assigned US territory or industry vertical to maximize coverage and efficiency.Must-Haves- 3-5 years of relevant experience in working with U.S. clients.- Curiosity, Grit & determination to find & execute a way to get the job done- Strong communication and negotiation skills.- Exceptional sourcing skills to uncover potential customers and decision-makers.- Applying automation & AI to create & scale highly impactful content & mult touch strategies that deliver meetings & opportunities.- Startup mindset- High-impact role with direct accountability for U.S. client growth.- Competitive compensation, performance-linked incentives, and leadership visibility.- Work with a talented, technology-driven team in a collaborative culture.- Opportunity to grow into other sales roles. (ref:updazz.com)

Skills Required