Job Description

The Senior Brand Strategist at Company will be responsible for leading brand strategy development from insight to execution. This role requires a blend of analytical thinking, creative vision, and leadership capability. You will work closely with clients, creative teams, and internal stakeholders to craft powerful brand narratives, design strategic frameworks, and help guide brands toward long-term growth.

Key Responsibilities

Brand Strategy & Development Lead the end-to-end development of brand strategies, including brand positioning, architecture, value proposition, messaging platforms, and go-to-market frameworks. Conduct in-depth market analysis, competitive benchmarking, audience segmentation, and trend forecasting. Facilitate stakeholder interviews, workshops, and strategic presentations. Collaborate closely with creative directors, copywriters, designers, and content strategists to ensure brand strategy informs and supports all creative output. Provide strategic oversight on creative concepts, campaigns, and brand assets. Guide KPI creation and measurement frameworks to evaluate brand performance. Stay ahead of industry trends, emerging technologies, and consumer behavior insights. Contribute to internal knowledge-building, training, and process development.
Qualifications & Requirements

1. Bachelor's degree in Marketing, Communications, Business, Branding, or related field (Master's degree preferred).

2. 2 years of experience in brand strategy, marketing strategy, or related roles within an agency or media company.

3. Demonstrated experience developing brand strategies for diverse industries.

4. Strong analytical and research capabilities, with the ability to transform data into meaningful insights.

5. Exceptional storytelling, presentation, and communication skills.

6. Proven ability to lead cross-functional teams and manage client relationships.

7. Deep understanding of digital marketing ecosystems, consumer psychology, and brand equity models.

8. Strategic thinker with creative sensibility and the ability to inspire innovative solution

Job Type: Full-time

Pay: ₹10,000.00 - ₹40,000.00 per month

Benefits:

Provident Fund
Ability to commute/relocate:

Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Brand Strategist: 2 years (Preferred)
Work Location: In person