Job Description

Responsibilities & Key Deliverables
Drive full-funnel brand campaigns across ATL, BTL, digital, and PR
Collaborate closely with sales teams to design region-specific activations and demand-generation efforts
Execute hyperlocal content and media plans that tie into the broader brand narrative
Own post-launch communication strategy: influencer programs, social media, delivery-related storytelling
Partner with agencies to deliver high-quality content across owned and earned media
Support brand tracking, campaign performance analysis, and experimentation with new platforms
Experience
5-8 years of experience in brand/digital marketing or integrated campaign roles
Industry Preferred
EV or mobility startups
Consumer tech and electronics
Premium automotive
Fashion and lifestyle brands
OTT, gaming, or digital entertainment
Qualifications
MBA
General Requirements
Proven ability to own projects end-to-end with a strong sense of accountability
Hustle and agility to operate in a launch-heavy, fast-paced environment
Creative instinct to explore and execute unconventional formats (e.g., gaming, influencer-led content, UGC)
Comfort working with field and regional teams to bridge brand and ground-level execution

Skills Required