Job Description

Responsibilities & Key Deliverables

Drive full-funnel brand campaigns across ATL, BTL, digital, and PR



Collaborate closely with sales teams to design region-specific activations and demand-generation efforts



Execute hyperlocal content and media plans that tie into the broader brand narrative



Own post-launch communication strategy: influencer programs, social media, delivery-related storytelling



Partner with agencies to deliver high-quality content across owned and earned media



Support brand tracking, campaign performance analysis, and experimentation with new platforms

Experience

5-8 years of experience in brand/digital marketing or integrated campaign roles

Industry Preferred

EV or mobility startups



Consumer tech and electronics



Premium automotive



Fashion and lifestyle brands



OTT, gaming, or digital entertainment

Qualifications

MBA

General Requirements

Proven ability to own projects end-to-end with a strong sense of accountability



Hustle and agility to operate in a launch-heavy, fast-paced environment



Creative instinct to explore and execute unconventional formats (e.g., gaming, influencer-led content, UGC)



Comfort working with field and regional teams to bridge brand and ground-level execution

Job Segment:

Automotive