Job Description

Position: Senior Brand Manager

Location: Bangalore

Department: Brand & Marketing

Experience: 5+ Years

:


We are looking for a Brand Manager who can develop and execute strategies that

build brand awareness, drive consumer engagement, and support business growth. This

role requires someone who can take complete ownership of brand positioning and lead

execution across campaigns, packaging, and communication.

The ideal candidate is a strong executor with creative judgment, structured thinking,

and a high sense of ownership - ensuring the brand is consistently and effectively

represented across all consumer touchpoints.


Brand Strategy

Conduct market research, analyze consumer insights, and track competitor

activity to identify brand opportunities

Help evolve brand positioning, tone, and visual identity Translate brand goals into actionable brand calendars and campaign plans Maintain and enforce brand guidelines across all touchpoints and teams
Brand Building & Campaign Execution


Work closely with the Brand Director and revenue team to ensure alignment with

business goals

Plan and execute integrated marketing campaigns across digital and offline

channels

Collaborate with design, content, and social teams to execute the brand-building

plan
Develop and maintain brand assets, including packaging, website design, and

marketing campaigns

Track campaign outcomes and identify ways to improve executional efficiency

Packaging & Product Communication


Manage packaging development projects: brief creation, design coordination, and

quality control

Ensure consistency in pack messaging, naming, claims, and visual identity Work with design, R&D, and production teams to deliver packaging on time and

on brand
Brand Touchpoint Management


Ensure strong and consistent brand presence across website and D2C

marketplaces

Oversee updates to content and design in line with brand guidelines Maintain an organized and up-to-date brand asset library for all consumer-facing

platforms
Cross-functional & Vendor Coordination


Work with NPD, factory, revenue, and social teams for aligned go-to-market

execution

Manage external partners, agencies, and freelancers to ensure timely delivery Own project timelines, stakeholder communication, and overall execution quality

Performance Tracking & Brand Health Monitoring


Monitor brand performance metrics and campaign KPIs regularly Present monthly brand performance summaries and actionable insights to the

Brand Director

Stay up to date with market trends and consumer insights relevant to brand

growth

Monitor brand budget usage and ensure efficient allocation of resources

Qualifications:


Bachelor//'s degree (MBA preferred) 6+ years of work experience, with at least 2 years of direct brand management

experience

Brand-side experience is a must; agency-only experience is not sufficient Proven experience owning campaigns, packaging projects, and brand assets Prior experience in FMCG, D2C, food, wellness, or healthcare brands preferred Strong command over creative briefing, stakeholder management, and execution

Key Skills:


High sense of ownership and initiative Creative judgment with structured project execution Strong written and verbal communication skills Ability to align cross-functional teams and manage multiple priorities * Detail-oriented and deadline-driven