Job Description

Senior Manager - Brand (Dermacy & Botanicals Category)
Location: Ghitorni, Delhi | Experience: 15+ years | Age: Up to 40 years
About the Role:
A fast-growing personal care company is looking for a Senior Manager - Brand (Dermacy & Botanicals Category)to lead its premium skincare and wellness brands rooted in science, sustainability, and innovation. The role calls for a strategic marketer who can build meaningful brand narratives and deliver strong business impact.
Key Responsibilities:
- Conduct conceptual mapping and consumer research to identify market gaps and key opportunities.
- Define and execute the brand's ethos, architecture, and communication strategy.
- Develop creative campaigns, packaging identity, and go-to-market plans.
- Collaborate with external partners including creative, media, and PR agencies to ensure brand excellence.
- Oversee marketing initiatives across ATL and BTL channels, with a strong retail focus.
- Measure marketing effectiveness, ensuring alignment with objectives and KPIs.
- Lead, mentor, and drive the brand team towards strategic and creative excellence.
- Stay attuned to emerging skincare, wellness, and sustainability trends.
Requirements:
- 15+ years of experience in the **beauty, skincare, personal care, or retail sector.
- Strong understanding of consumer psychology and brand positioning in premium categories.
- Proven ability to blend creativity, strategy, and execution.

Skills Required