Job Description

About us: Rigi is a purpose-driven platform designed for creators & influencers to grow, manage, and monetise their communities. Our mission is to empower both established and aspiring online creators to flourish by pursuing their passions. We envision a world where everyone can achieve success by doing what they love. : We are seeking an experienced Senior Brand Marketing Strategist to lead our brand marketing initiatives. This role involves conceptualising and executing impactful brand campaigns that effectively position our products and services in the market. Key Responsibilities: Develop and implement comprehensive brand marketing strategies for both creator and consumer-facing verticals. Design and execute multi-channel brand campaigns, including digital, traditional, and press & PR methods. Analyse diverse market segments to identify target groups and tailor brand narratives that resonate with each unique user group. Measure campaign effectiveness using appropriate KPIs and analytics tools to ensure data-driven decision-making. Collaborate with cross-functional teams to ensure alignment of brand strategy with overall business objectives. Stay abreast of market trends and adapt strategies to maintain competitive edge. Qualifications: Master\'s degree in Marketing, Business, or a related field. Minimum of 5 years experience in brand marketing, preferably in a Tier-A marketing agency. Proven track record of conceptualising and executing successful brand campaigns. Strong analytical skills and experience in utilising metrics to measure campaign success and ROI. Excellent communication and storytelling skills, with an ability to craft compelling brand narratives. Deep understanding of various market segments and consumer behavior. What We Offer: An exciting opportunity to shape the brand story of a dynamic startup. A creative and collaborative work environment. Competitive compensation and benefits package. Opportunities for professional growth and development.

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