Job Description

Job Title: Senior Brand Manager B2B Marketing


Location: Bengaluru, India


Experience: 5-7 years


Department: Brand and Marketing


About apna.co


Founded in 2019, apna.co is India's leading jobs and professional networking platform, focused on enabling livelihoods for 100 crore Indians. With 59+ million users across 900+ cities and over 700,000 employers, apna.co connects businesses with the right talent across 200+ job categories.


As apna scales its employer ecosystem, building a strong, trusted, and differentiated B2B brand is central to our growth.


Job Summary


As the Senior Brand Manager B2B Marketing, you will own and shape apna's employer-facing brand strategy. You will lead the development of a compelling B2B narrative that resonates with SMBs, enterprises, HR leaders, recruiters, and business owners across India.


This role requires strategic thinking, strong storytelling, and execution excellence across campaigns, content, partnerships, and employer brand touchpoints. You will work closely with leadership, product marketing, sales, PR, and growth teams to drive awareness, consideration, and trust for apna as the hiring partner of choice.

Requirements

Key Responsibilities


B2B Brand Strategy


Define and evolve apna's employer brand positioning, messaging, and value proposition across SMB, mid-market, and enterprise segments


Build a clear, differentiated B2B brand narrative aligned with apna's business goals and growth priorities


Integrated Campaign Leadership


Conceptualize and lead high-impact B2B brand campaigns across digital, content, social, PR, events, and offline channels


Own end-to-end campaign execution from insight and creative brief to launch, optimization, and post-campaign analysis


Creative and Content Excellence


Partner with internal creative teams and external agencies to deliver sharp, insight-led, and culturally relevant B2B creatives


Oversee employer-focused content such as case studies, thought leadership, reports, brand films, and sales enablement assets


Employer Marketing and Partnerships


Build and scale strategic partnerships with industry bodies, communities, media platforms, and influencers relevant to HRs and business owners


Support employer-focused initiatives such as podcasts, webinars, roundtables, and industry events to strengthen brand credibility


Research and Brand Health


Lead brand health tracking, employer NPS, and market research to understand perception, usage drivers, and gaps


Translate insights into actionable brand and communication strategies


Cross-functional Collaboration


Work closely with product marketing, sales, PR, growth, and analytics teams to ensure a consistent brand experience across all employer touchpoints


Support go-to-market strategies for new employer products and offerings


Measurement and Impact


Define and track B2B brand KPIs including awareness, consideration, trust, and preference


Use data and insights to continuously refine messaging, channels, and investments

Requirements

Experience


5-7 years of experience in brand marketing or B2B marketing, preferably in tech, SaaS, marketplaces, or high-growth startups


Prior experience working on employer, SMB, or enterprise-focused brands is a strong plus


Education


Bachelor's degree in Marketing, Business, Communications, or a related field


MBA preferred


Strategic and Creative Strength


Strong brand storytelling skills with the ability to simplify complex offerings into compelling narratives


Proven experience leading integrated campaigns and creative processes


Analytical and Insight-driven


Comfortable working with brand metrics, research, and performance data to guide decisions


Execution and Leadership


Excellent project management skills with the ability to manage multiple stakeholders and initiatives simultaneously


Communication


Exceptional written and verbal communication skills with an understanding of India's diverse business and cultural landscape


What We Offer


High-impact role: Shape the employer brand of one of India's fastest-growing platforms


Ownership and visibility: Work closely with senior leadership on strategic brand initiatives


Learning and growth: Exposure to large-scale B2B marketing, research, and category-building


Collaborative culture: A fast-paced, high-ownership environment with strong cross-functional collaboration


At apna.co, you will not just market a product. You will help build trust with millions of businesses powering India's workforce.