/ Capsule
The position holder is responsible for providing leadership & support with specific focus on Strategic Marketing, communications, content development, planning and execution for an indications / brand. The position is accountable for supporting successful delivery of brand strategic and performance objectives by ensuring deep customer insights and effective customer engagement strategies. The incumbent should be familiar with and aligned to the regional/ global strategies .
Person should have experience of marketing specially more than 4 years.
Objective / Critical ?actions
Measures (QQA)
Building Brands / Therapy
Support achievement of Market Share objective, bottom-line targets, top line & profitability.
Analyse market conditions and forecast sales and market share.
Continually provide customer feedback and macro view of the market through designated meets to achieve company's Long, Medium- and Short-term marketing plans.
Percentage increase in market share for portfolio.
Achievements of Sales Targets.
Review of strategies with functional heads.
Cost vs budget analysis.
Completion of product strategic and tactical Plans, and Monitors the implementation.
Develops and delivers key brand / indication level promotional assets relevant to market needs . * Ensures market model are in line with global templates / standard Brand Plan template.
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