Job Description

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POSITION RESPONSIBILITIES / REQUIREMENTS:

The Incumbent is responsible for providing marketing supports and operations for PSD Business:

The responsibilities can be broadly divided into 3 buckets:

1. Brand Management & Creative strategy:

a. Activities pertaining to amplifying the brand in internal and external mediums across India as per

requirement.

b. Developing marketing campaigns, creative and collaterals, copywriting and content marketing

strategy and brand marketing.

c. S/he should be well versed with dealing with Creative agencies, putting together creative briefs,

managing, tracking and updating agency job lists and proactive content planning for the brands.

d. Managing all social media handles to improve followers and engagement via different campaigns.

e. Assisting with the development for E-commerce channels for products - both content and

promotions

f. Content development of EDMs and other such content

g. To develop content for websites, blogs and social media.

2. Marketing Campaign development, management & evaluation:

a. The incumbent would need to have demonstrated proven capabilities in creating and managing

marketing campaigns targeted at both B2B and B2C segments.

b. The candidate should have handled the execution aspects of medium scale ATL, BTL, offline and

digital campaigns.

c. S/he would need to work closely with the Content team and the Digital Marketing lead to develop

and execute campaigns across the Marketing funnel as per requirement.

d. As part of this mandate, the incumbent needs to have proven agency / vendor management

experience to be able to deal with Digital Marketing agencies, Media agencies, Influencer agencies,

PR agencies, BTL activation etc.

e. Working in collaboration with the subcontinent teams to provide the necessary Marketing support

from the brand\'s perspective.

f. Working closely with Product marketing manager to support marketing campaigns, analysis,

presentations and overall development of marketing creatives and communications.

g. Working closely with the procurement and operations teams under to successfully land product

innovations

h. Develop content for pest control products that can be amplified on social media handles.

Rentokil PCI June\' 2018 Pa

3. Innovations:

a. To assist the marketing team for the products innovation pipeline by effectively collaborating with

multi-functional team members - Operations, Procurement, Sales Training, Field sales, etc

b. This would entail assisting in project management to ensure that all Products innovations are

achieved and tracked in an organized manner.

c. On the Marketing front, the candidate should have demonstrated experience in proposition

development for new launches.

d. Development of Go-To-Market strategies for new innovations as well as existing & new products

lines

GENERAL DUTIES & RESPONSIBILITIES

\xe2\x97\x8f Support product innovations.

\xe2\x97\x8f Planning, organizing, managing and executing multichannel marketing campaigns pan India.

\xe2\x97\x8f Channel mapping to expand the strategy across different touchpoints or media.

\xe2\x97\x8f Developing content for marketing collaterals.

\xe2\x97\x8f Work with Brand and Digital Marketing teams for content execution.

\xe2\x97\x8f Analyzing risks like potential delays in timelines, budgets and resources that could affect project delivery

and timelines

CORE COMPETENCIES

\xe2\x97\x8f Extraordinary conceptualization skill, a creative mindset

\xe2\x97\x8f Excellent written, verbal and editing skills

\xe2\x97\x8f Independent and structured working method

\xe2\x97\x8f Strong organizational and planning skills

\xe2\x97\x8f Proficient in excel, ppt and data analytical skills.

\xe2\x97\x8f Basic knowledge of digital marketing concepts - SEO, SEM, WEB etc.

\xe2\x97\x8f Ability to collaborate effectively across multi-functional teams.

\xe2\x97\x8f Agency and vendor management

Requirements:

EDUCATIONAL / OTHER REQUIREMENTS

\xe2\x97\x8f Master\'s degree in marketing, Business Administration, Communications, Digital Marketing or any other

related field.

\xe2\x97\x8f An equivalent of the same in working experience is also acceptable for the position.

\xe2\x97\x8f Overall experience of at least 3-4 years in a product or brand marketing role

Rentokil Initial