Job Description

#

Senior Branch Manager

Multiple locations








Department
SOUTH BUSINESS
Job posted on
Jan 09, 2026
Employee Type
Permanent
Experience range (Years)
0 - 0

POSITION DESCRIPTION














JOB TITLE

Senior Branch Manager

GRADE

AVP-I











DEPARTMENT

Branch Banking, TASC, TPP

LOCATION

Branch











SUB-DEPARTMENT

Branch Banking

TYPE OF POSITION

Full-time











REPORTS TO

Cluster Head/Regional Head - Branch Banking

REPORTING INTO

Direct reporting:
BDE/AAM/AM BSM/CA-AM Dotted line reporting of certain Silver & Gold Branch Heads Dotted line reporting of BOO/BOSM






















ROLE PURPOSE & OBJECTIVE



This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan's products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches. This role monitors daily performance of branch staff and manages a team of 10 to 15 employees. This role manages leadership reporting of BOO/BOSM & BSM. In certain cases will have dotted line reporting of few Silver & Gold Branch Heads reporting to them This role is assigned higher targets for their respective branches and is applicable only to Platinum & Titanium Branches.









SIZE OF THE ROLE





FINANCIAL SIZE

NON-FINANCIAL SIZE



Entire liability target for the branch CASA Book - as per the branch TASC Book - as per the branch BB-FIG Book - as per the branch Segment wise book (NR, Senior Citizen, HNI etc) - as per the branch Number target for all the respective products. CA SA TASC Snr Citizen HNI NR





KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand. This role is responsible for driving the entire business targets for liabilities assigned to the branch. Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan's products and services Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches. Monitor daily performance of branch staff. To manage a team of 10 to 15 employees. To manage leadership reporting of BOO/BOSM & BSM In certain cases, they will have a dotted line reporting of few Silver & Gold Branch Heads reporting to them Will be assigned higher targets for their respective branches. Cascade targets the branch targets to the respective staffs and ensure achievement is tracked through periodic reviews. Ensure all deferrals taken are cleared within the specific period. Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met

Customers

Ensure customers are educated about all products/services offered by Ujjivan Ensure courteous customer service is offered to customers by the branch staff Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc. Lead customer connect initiatives in the branch vicinity

Internal Process

Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence,
ensure compliance with Know Your Customer (KYC), Anti- Money Laundering (AML), audit and other regulations & applicable laws in the branch
Monitor, control & minimize all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality Oversee accurate cash management and tallying of accounts in the system through the Cashier Accountable for branch safety including security of cash/vault etc.

Learning & Performance

Ensure that all members of the Branch staff are up to date on all relevant circulars and all products/services offered in the Branch Ensure adherence to training man-days/ mandatory training programs for self and reportees Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring for liabilities sales team and branch operations team Coordinate with state HR on people related matters; support branch activities to foster teamwork and continuously make Ujjivan a great place to work Ensure coordination between staff of different teams, to build a collaborative spirit and shared sense of purpose (which could also enable cross-sell and overall target achievement)





MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS







Educational
Qualifications

Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred







Experience

Should have overall experience of 8-12 Years in core banking sales with good knowledge of banking products and regulatory requirements in banking. Should have worked as a Branch Manager for at least 2-3 years.







Certifications











Functional Skills

Sales & marketing skills - across multiple products. Should have managed a deposit book of 75 to 300 Cr. Knowledge on liabilities products & unsecured loans products Knowledge of basic accounting and finance administration Analytical skills Process & Compliance Orientation: Knowledgeable on KYC norms/guidelines for liabilities & unsecured loans







Behavioral Skills

Managing Customer Relations and excellent service orientation and relationship management skills Communication Skills - fluent in the local language & English Ability to manage teams and drive performance. Should have managed a team of 7 to 15 staff. Achievement/Performance oriented Product knowledge Training Skills Willingness to travel & relocation as per business requirements and career opportunities







Competencies

Planning and Organizing

Customer Focus

Managing Relationships

Driving Execution

Collaborating

Coaching

Business Acumen

Influencing








KEY INTERACTIONS



INTERNAL

EXTERNAL



Regional Product & Marketing team
State HR
Cluster Operations excellence Manager
Regional Service Quality
Regional Admin & Infra
SPOC - ATM
Regional Audit Manager

Cash management agencies
BC Agents
Civil/Electrical infra vendors
ATM vendors
SLBC
Other banks in vicinity
Community forums







PREPARED BY: Priyanka Pal

DATE: 14-02-2024



REVIEWED BY: Jyothi Mohan

DATE: 15-02-2024



LAST UPDATED BY: TM Team

DATE: 17-02-2024