Job Description

About Plum Plum is a modern employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive. Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance. Plum is on a mission to insure 10mn lives by 2025. Backed by leading global investors including Tiger Global, Sequoia Capital, Tanglin Ventures and Incubate Fund, we help companies care better for their employees by providing: - Comprehensive health benefits - A fully-digital platform experience for HR teams & admins - Superior support & claims experience. About the role As a growth specialist focussed on SEO, you\'ll sit at the nexus of the Growth Engine at Plum. You will play a pivotal role in leading the entire SEO initiatives and strategies. The primary goal for this position will be to increase our traffic & lead contribution from the non-branded organic search and make it one of the leading contributors to the inbound marketing funnel. Responsibilities Develop & execute Plum\'s SEO strategy & build roadmaps to drive sustainable organic growth Own the process creation & deliverables, including (but not limited to): - Keyword Research & Structuring - On-Page Content Optimizations - Technical Audits - Backlinking Define & drive adoption of weekly, monthly & quarterly cadences to enable the team to stay on top of the KPIs. Create meaningful reports in collaboration with the marketing operations team, to accurately measure the impact of SEO activities against defined OKRs. Manage effective communication with leadership on progress to ensure the best possible strategy is being implemented to hit KPIs. Work closely with the content team to help define the content strategy/calendar based on identified SEO opportunities. Work closely with the web development team to ensure the implementation of tech SEO best practices and maintain an ideal site architecture for maximum SEO benefits. Stay on top of SEO trends, algorithm updates and changes to the search landscape, to drive continued innovations and implementation of SEO best practices and strategies. Experience and Qualifications Experience in planning, implementing and reporting a revenue-led SEO strategy Experience working with a content team/agency in an SEO capacity Proficient in using tools including (not limited to) Google Analytics, Google, Search Console, Ahrefs/Semrush, and Hub spot/Salesforce Robust written and verbal communication Ability to identify & run experiments on improving conversion rates across the organic search funnel Comfortable working on CMS like Wordpress & Webflow Knowledge of HTML, CSS, and Java script Working knowledge on MS Word, MS PowerPoint, MS Excel

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