Job Description

Position Title: Sr Area Sales Manager (ASM)

Location: Delhi, India

Reporting To: COO, CBO

Position Overview

We are seeking an experienced and dynamic Area Sales Manager (ASM)

/ Senior RSM to drive our business growth across Delhi/NCR and adjoining regions

(preferably Uttar Pradesh, Punjab, Haryana). The ideal candidate will have deep

expertise in surgical, infection control, or medical equipment/ consumable industries,

strong leadership skills, and a strategic approach to sales and market development.

Key Responsibilities

? Sales Leadership:

Drive business growth across Delhi/NCR and adjoining states. Achieve

monthly, quarterly, and annual sales targets and contribute to the company's

revenue goals.

? Team Management:

Lead, coach, and manage a high-performing team of 5-7 Territory Sales

Managers / Sales Executives. Foster a results-driven culture and build future

leaders.

? P&L Management:

Take full ownership of regional Profit & Loss. Drive strategic cost control

initiatives, protect healthy margins, and ensure region-wise profitability.

? Market Development:

Identify, penetrate, and expand key accounts including hospitals, institutional

clients, and government healthcare setups. Build strong relationships with

surgeons, KOLs, procurement heads, and distributor networks.

? Strategic Planning:

Develop and execute region-specific sales strategies aligned with national

goals. Support forecasting, budgeting, and territory mapping based on robust

market intelligence.

? Distributor Management:

Appoint, develop, and manage a network of distributors and channel partners

to optimize reach and ensure product availability.

? Competitive Intelligence:

Track and analyze competitor activities and market trends. Proactively

suggest strategies and corrective actions to stay ahead in the market.

? Cross-Functional Collaboration:

Coordinate closely with product management, marketing, customer service,

and supply chain teams for seamless operations and better market

serviceability.

? Reporting & Compliance:

Ensure accurate and timely reporting through MIS, sales forecasts, funnel

management, and maintain compliance with company policies and processes.

Candidate Requirements

? Experience:

7-12 years of relevant experience in sales within Surgical, Infection Control,

Medical Equipment, or Consumables industries, with at least 2-3 years in a

regional leadership role.

? Market Knowledge:

Strong understanding of the Delhi/NCR healthcare market is essential.

Exposure to Uttar Pradesh, Haryana, and Punjab is highly advantageous.

? Leadership:

Proven capability in handling, mentoring, and motivating a team of 5-7 sales

professionals.

? P&L Acumen:

Strong track record of managing regional budgets, driving profitability, and

making strategic commercial decisions.

? Education:

Graduate in Science, Pharmacy, Engineering. An MBA or postgraduate

qualification is a strong advantage.

? Skills & Competencies:

o Excellent communication, negotiation, and interpersonal skills.

o Highly analytical, data-driven, and strategic thinker.

o Strong organizational skills with the ability to multitask and prioritize.

o Target-oriented, self-motivated, and capable of working independently.

o Proficient in CRM tools and MS Office Suite.

Job Type: Full-time

Pay: ?50,460.53 - ?130,688.14 per month

Benefits:

Health insurance Paid sick time Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus
Work Location: In person