Job Description

:ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.The team you will be a part ofThe Retail Marketing team is accountable for driving sell-out to the end-consumer through stores across all Channels by designing and executing the merchandising strategy as well as leveraging on the Promoter network across the geography.This role in summaryThe Regional Retail Marketing Manager is responsible for developing and executing trade marketing plans for the Whirlpool Brand Product Portfolio for the region. RRMM will work closely with the Regional Manager , local operations team , corporate team , outside agencies , and other resources that are utilised to bring brand presence and experience to our trade and consumers. The RRMM is also responsible for management of Retail Executives (RE).Your responsibilities will include

• Secondary sales drive, maintain mix, monthly sell outs from key retail outlets to maximize share.
• Relationship management with trade, distributors & sales teams to align resources for optimum utilization
• Capability development of field force to ensure better consumer experience across channels.
• Reviews & hygiene for large workforce to keep tab on key input & output areas.
• Designing and execution of Marketing Communications (BTL)
• New EBOs identification, store creation & business responsibility to set a new channel.
• Maintain VM at 2X of RE outlets in order to have better look & feel even in non RE outlets
• Training & development of DSOs/MT/TP teams through RTs/BRMM
• Designing and execution of Retail and Trade Marketing activities
• Responsible for Media management (Radio, Print, Outdoor)
• Responsible for ensuring Brand Visibility ( both Inshop and Outshop)
• Vendor Management related to marketing activities.
• Accountable for management of Retails Executives in terms of their Hiring, Performance and Incentive Management
• Identification & creation of the talent pool in order to manage large workforce in a high attrition scenario

Key Performance Indicators

• Performance of RE's in terms of Volume and value target achievement.
• In shop and Out shop brand visibility.
• Budget Management (Trade Marketing and RE)
• Responsible for overall Brand Shop Management
• Ensuring brand visibility through brand communication and other activation initiatives

Minimum requirementsCandidate should have 6 to 8 years of experience in RRMM rolePreferred skills and experiences

• Education: MBA (Full time)
• Experience: 6 to 8 years

Connect with us and learn more about Whirlpool CorporationSee what it's like to work at Whirlpool by visiting . Additional information about the company can be found on , , , and .At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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